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Marketing

Making AI Work for Marketers Without Replacing Human Judgment

8 October 2026

Artificial intelligence can produce dozens of marketing messages in seconds, but deciding which one will actually connect with customers remains a much harder task. New research from Penn State suggests businesses can get more value…

Why Some AI Ads Work While Others Fall Flat

15 September 2026

Artificial intelligence can create remarkably realistic images and experiences, but that does not mean advertisers should use it simply because…

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Business Tax

Why Do Some Businesses Pay Less Tax?

11 August 2026

Few issues spark more public debate than large corporations paying little—or sometimes no—federal income tax. Since 2018, the U.S. federal corporate income tax rate has been 21%, its lowest level in decades, down from a…

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Business

Films by Women Generate Higher Returns, Yet Budgets Still Favour Men

30 September 2026

Some of the biggest films of recent years – from Avatar: The Way of Water and Jurassic World to Barbie – were co-directed or co-written by women. Yet despite the financial success of films involving…

How Companies Quietly Weaken Opposition

14 September 2026

What happens when employees, activists, or communities begin pushing back against a powerful company? The response may start long before…

Large Tax Break Deals Sparked Innovation in Communities

30 August 2026

When cities, counties or states offer large tax breaks to attract factories, corporate headquarters and other major facilities, the economic…

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Finance

Growing Private Equity Influence on CPA Firms Reveals Shortcomings in Accounting Education

15 October 2026

Private equity investment is bringing sweeping changes to the accounting profession, raising questions about the future of CPA firms and whether universities are adequately preparing students for a rapidly evolving workplace. As investment firms acquire…