Social Media May Make Investors More Confident, but Not More Accurate

6 October 2026

Investment advice is only a scroll away. But new research from the University of Georgia suggests that relying on social media for financial information may…

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Disability-Inclusive Campaigns Drive Stronger Brand Affinity, According to New Research

29 May 2026

Adverts featuring people with disabilities can significantly improve consumer attitudes towards brands and their products, according to new research co-authored by Bayes Business School. The…

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Study Highlights Product-Category Differences in Language Associated with Engagement in Japanese Instagram Advertising

23 May 2026

Research on social media advertising has expanded rapidly in recent years, with much of the existing literature focusing on visual content such as images and…

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Social Media Gambling Promotions Reach Men Far More Frequently Than Women

9 May 2026

Gambling companies are reaching young men—the group most likely to experience problem gambling—on social media at more than twice the rate of women, according to…

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How Influencers Can Shift Public Habits Towards Tap Water

11 February 2026

Against the backdrop of climate change and mounting pressure on global water resources, supplying safe water to large metropolitan areas is becoming an ever more…

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AI Video Translation Shows Real Potential, but People Still Do It Better

20 December 2025

AI video translation is not yet a complete replacement for human translators, according to new research from the University of East Anglia. The study suggests…

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Bot armies for sale: global pricing revealed across hundreds of platforms including TikTok and Amazon

13 December 2025

A new website launched today by the University of Cambridge reveals the fluctuating costs involved in building a bot army across more than 500 social…

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When brands are bruised, loyal consumers rise to defend them

31 October 2025

On New Year’s Eve in 2019, a Domino’s Pizza delivery worker sold pizzas for $30 each in Times Square — double their usual price. When…

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Do social likes convert into actual clicks?

27 October 2025

A recent Journal of Marketing study has uncovered new insights into how “likes” influence user behaviour in social media advertising. Conducted by Song Lin of…

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The Role of Real-Time Emotional Expression in Driving Consumer Intentions and Behavioural Imitation

14 September 2025

The rapid expansion of social media over the past two decades has fundamentally reshaped how individuals communicate, share, and respond to one another. Among its…

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Revising the Influencer-Brand Collaboration Framework – A Novel Approach for Achieving Success

21 March 2025

Influencer marketing has dramatically transformed how brands connect with their audiences, yet it often fails to reach its full potential due to systemic issues. A…

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Users of Social Media More Inclined to Invest in Cryptocurrencies

21 January 2025

As social media expands, so does the public’s awareness of cryptocurrencies. This growing familiarity could influence individuals’ investment behaviours, as recent research from the University…

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