Marketers Take Note: The Impact of Privacy-Focused Policies at Firms Like Google on Advertising Efficiency

23 December 2024

Researchers from the University of Notre Dame, the University of Southern California, and San Diego State University have conducted a study to explore the unforeseen…

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In Facebook Advertisements, Users Might Disapprove of ‘Likes’

4 November 2024

Scrolling through your Facebook feed, you will likely encounter a barrage of advertisements, each vying for your attention and urging you to click on them.…

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Reasons Why Employing Brand Nicknames in Marketing Strategies Can Be Problematic

19 October 2024

Researchers from Western University, Stockton University, and the University of Massachusetts Amherst co-authored an article in the Journal of Marketing, exploring whether firms benefit from…

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Seven Years Later, INSEAD Report Uncovers Surprising Effects of the #MeToo Movement

8 October 2024

Seven years after actor Alyssa Milano’s tweet brought the #MeToo movement to the forefront of global consciousness, the societal outlook on sexual harassment and assault…

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Study Suggests Different Regulations for Influencers Advocating Sustainable Lifestyles on Social Media

26 September 2024

A recent study has highlighted the need for distinct regulatory measures for influencers promoting sustainable lifestyles on social media to enhance consumer protection. The research…

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Love Not for Sale: TikTok Users Crave Authenticity in Sponsored Posts, Opting for Lesser-Known Creators Over Major Influencers

3 September 2024

Prominent TikTok influencers might need to rethink their strategies for brand-sponsored campaigns, as research suggests followers prefer the authenticity of smaller creators over super influencers…

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Ought Celebrities and Influencers Disable Their Social Media Comments? Recent Research Indicates Reduced Persuasiveness and Likeability

2 September 2024

A study conducted by researchers from the University of Alabama and Vanderbilt University, soon to be published in the Journal of Marketing, explores the adverse…

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Using Emojis Enhances the Appeal and Effectiveness of Tourism Advertising on Social Media

26 July 2024

Researchers from the Department of Marketing and Market Research at UGR have conducted a ground-breaking study demonstrating how the strategic use of emojis and congruent…

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Greater value in influencer marketing: Prioritise influencers with smaller audiences

15 April 2024

A newly published study in the Journal of Marketing, conducted by researchers from the University of Mannheim, Erasmus University Rotterdam, Reichman University, and the University…

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