Why Some AI Ads Work While Others Fall Flat
Artificial intelligence can create remarkably realistic images and experiences, but that does not mean advertisers should use it simply because they can. A study led…
advertising
Cannabis Marketing May Affect Perceptions of Cannabis and Sexuality
Alcohol advertisers have long faced industry guidelines discouraging them from linking drinking with sexual success, but cannabis marketers have no comparable industrywide standards. A new…
AI-Enabled Shopping Trolleys Increase Shopper Spending by 32%, Study Finds
Shoppers who use supermarket trolleys equipped with digital screens spend nearly a third more than those using traditional trolleys, according to new research from Bayes…
AI Can Deliver Relevant Advertising Without Invading Online Privacy, Research Shows
The belief that effective digital advertising requires tracking users across websites has shaped the online economy for years. However, new research from the University of…
Prioritise Video Reviews in Late-Stage Shopping
More Americans are turning to online video reviews instead of visiting stores to compare products before making a purchase. According to Pew Research, 55% of…
From Consumers to Citizens: Researchers Highlight Need for Tougher Advertising Rules
A new study by the Institute of Environmental Science and Technology of the Universitat Autònoma de Barcelona (ICTA-UAB) and the London School of Economics and…
How ‘Charming’ Language Influences Us: Insights from a New Study
Big brands have long relied on catchy slogans to distinguish themselves from competitors, often making glowing claims that are impossible to verify. Marketers refer to…
Disability-Inclusive Campaigns Drive Stronger Brand Affinity, According to New Research
Adverts featuring people with disabilities can significantly improve consumer attitudes towards brands and their products, according to new research co-authored by Bayes Business School. The…
Study Highlights Product-Category Differences in Language Associated with Engagement in Japanese Instagram Advertising
Research on social media advertising has expanded rapidly in recent years, with much of the existing literature focusing on visual content such as images and…
Social Media Gambling Promotions Reach Men Far More Frequently Than Women
Gambling companies are reaching young men—the group most likely to experience problem gambling—on social media at more than twice the rate of women, according to…
Audiences Prefer Real-Time Streaming to Recorded Footage
At a time when most TikTok content is filmed in advance, an interesting question emerges: could a band launching a new single build a stronger…
Do TV Ads Make an Impact? Smart TVs Reveal All
Despite all the excitement around streaming platforms, traditional broadcast television still attracts the largest share of advertising spending. This year, companies are expected to spend…