Why Sustainability Alone May Not Be Enough to Win Consumers

13 November 2026

When it comes to selling environmentally friendly products, more green claims do not necessarily mean greater consumer appeal. New research suggests that promoting multiple sustainability…

Continue reading →

Global Game Pricing on Steam: Study Reveals How Publishers Approach Different Markets

6 November 2026

A video game that costs one price in the United States may carry a very different price tag in Brazil, India or Japan. For gamers…

Continue reading →

Connecting Brands: How AI and Social Media Unlock New Partnerships

2 November 2026

The next big marketing partnership could be hiding in plain sight — somewhere among millions of everyday social media conversations. Researchers at Penn State have…

Continue reading →

Making AI Work for Marketers Without Replacing Human Judgment

8 October 2026

Artificial intelligence can produce dozens of marketing messages in seconds, but deciding which one will actually connect with customers remains a much harder task. New…

Continue reading →

Intoxicating Hemp Posts on Instagram Show Strong Youth Appeal and Few Warnings

17 September 2026

Brands selling intoxicating hemp products such as Delta-8 THC are using memes, cartoons and pop-culture references to promote their products on Instagram, while rarely providing…

Continue reading →

Why Some AI Ads Work While Others Fall Flat

15 September 2026

Artificial intelligence can create remarkably realistic images and experiences, but that does not mean advertisers should use it simply because they can. A study led…

Continue reading →

Cannabis Marketing May Affect Perceptions of Cannabis and Sexuality

12 September 2026

Alcohol advertisers have long faced industry guidelines discouraging them from linking drinking with sexual success, but cannabis marketers have no comparable industrywide standards. A new…

Continue reading →

Customer Loyalty Programs Aren’t One-Size-Fits-All, Research Suggests

2 September 2026

Loyalty programs (LPs) can offer valuable savings to households facing rising cost-of-living pressures, but their benefits are not the same for every shopper. As more…

Continue reading →

AI-Enabled Shopping Trolleys Increase Shopper Spending by 32%, Study Finds

19 August 2026

Shoppers who use supermarket trolleys equipped with digital screens spend nearly a third more than those using traditional trolleys, according to new research from Bayes…

Continue reading →

Understanding Eras: Discovering Audience Preferences Through Nostalgic Connections

7 August 2026

When brands invest millions in nostalgia-driven advertising—such as Super Bowl commercials—they face a critical question: what if they choose the wrong era? Nostalgia is a…

Continue reading →

Consumers Place More Weight on Distrust Than Trust

31 July 2026

Opening the door to a holiday rental after a long journey only to find it hasn’t been cleaned as promised is enough to leave anyone…

Continue reading →

When Social Reform Meets the Marketplace: The Case of #MeToo

23 July 2026

The #MeToo movement has influenced not only public attitudes towards sexual misconduct but also consumer spending. New research from the University of Arizona suggests that…

Continue reading →