Intoxicating Hemp Posts on Instagram Show Strong Youth Appeal and Few Warnings

17 September 2026

Brands selling intoxicating hemp products such as Delta-8 THC are using memes, cartoons and pop-culture references to promote their products on Instagram, while rarely providing…

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Why Some AI Ads Work While Others Fall Flat

15 September 2026

Artificial intelligence can create remarkably realistic images and experiences, but that does not mean advertisers should use it simply because they can. A study led…

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Cannabis Marketing May Affect Perceptions of Cannabis and Sexuality

12 September 2026

Alcohol advertisers have long faced industry guidelines discouraging them from linking drinking with sexual success, but cannabis marketers have no comparable industrywide standards. A new…

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Customer Loyalty Programs Aren’t One-Size-Fits-All, Research Suggests

2 September 2026

Loyalty programs (LPs) can offer valuable savings to households facing rising cost-of-living pressures, but their benefits are not the same for every shopper. As more…

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AI-Enabled Shopping Trolleys Increase Shopper Spending by 32%, Study Finds

19 August 2026

Shoppers who use supermarket trolleys equipped with digital screens spend nearly a third more than those using traditional trolleys, according to new research from Bayes…

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Understanding Eras: Discovering Audience Preferences Through Nostalgic Connections

7 August 2026

When brands invest millions in nostalgia-driven advertising—such as Super Bowl commercials—they face a critical question: what if they choose the wrong era? Nostalgia is a…

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Consumers Place More Weight on Distrust Than Trust

31 July 2026

Opening the door to a holiday rental after a long journey only to find it hasn’t been cleaned as promised is enough to leave anyone…

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When Social Reform Meets the Marketplace: The Case of #MeToo

23 July 2026

The #MeToo movement has influenced not only public attitudes towards sexual misconduct but also consumer spending. New research from the University of Arizona suggests that…

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Supporting Certified Repairs Keeps Customers and Products in Use

12 July 2026

Certifying third-party repair services can help companies retain customers by signalling that broken products still have value and “unused utility”, according to research led by…

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AI Can Deliver Relevant Advertising Without Invading Online Privacy, Research Shows

29 June 2026

The belief that effective digital advertising requires tracking users across websites has shaped the online economy for years. However, new research from the University of…

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Cannabis Packaging and Branding May Undermine Efforts to Reduce Youth Appeal, Study Finds

27 June 2026

Unlike cigarettes or alcohol, cannabis products are often sold as gummies, chocolates, candies and other snack-like items that can closely resemble products found in grocery…

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Voice Cloning Technology: Amazing Potential, Alarming Risks

25 June 2026

Voice cloning technology has advanced rapidly in recent years, making it possible to replicate a person’s voice using only a few seconds of recorded audio.…

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