Consumer Behaviour

Study Casts Doubt on Matched Betting as a “Risk-Free” Way to Make Money

1 October 2026

A new peer-reviewed study from Bournemouth University has found a striking gap between how people perceive the risks of matched betting and what some experience…

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Fast-Food Brand Preferences May Be a Window Into Diet Quality

16 September 2026

A fondness for well-known fast-food and sugar-sweetened beverage brands may be a warning sign of poorer overall diet quality, even among people who recognise those…

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From Pizza to Products: Rethinking Delivery Services Across Industries

22 August 2026

What can a pizza shop teach us about the dramatic shifts taking place in consumer marketing? Quite a lot. New research on pizza delivery suggests…

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Clear Communication About Price Increases Builds Customer Trust

6 August 2026

Simply explaining where customers’ money goes could make them more willing to accept higher prices, according to new research from the University of Surrey. Published…

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The Impact of Gasoline Prices on Electric Vehicle Usage

11 May 2026

Rising gasoline prices may play an important role in shaping how drivers use plug-in hybrid vehicles. A recent study published in the Journal of the…

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Rethinking wine packaging: Could glass be replaced? Researchers examine consumer attitudes

30 April 2026

Glass has dominated wine packaging for nearly four centuries and remains the preferred choice among consumers. Still, growing concerns about sustainability may create opportunities for…

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Sharper Pricing with AI, Softer Returns Due to Consumer Behaviour

23 April 2026

Advances in big data, artificial intelligence, and sophisticated pricing algorithms have made it easier than ever for firms to fine-tune prices at a highly detailed…

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Evidence Suggests Sugary Drink Taxes Are Less Effective in Fast-Food Settings

5 April 2026

A new study led by Brian Elbel and Pasquale Rummo from NYU Grossman School of Medicine has found that taxes on sugary drinks may not…

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New Research Investigates Why Consumers Prefer Familiar Brands or Explore New Ones

18 March 2026

Why do people often continue choosing familiar brands and options even when better alternatives might exist? A recent study co-authored by an Illinois Institute of…

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