Unexpected backlash: gifts meant as kindness may lead to hurt feelings and harsh online feedback

24 November 2025

Fresh research from FIU Business reveals that well-meant self-improvement gifts can carry unintended messages that hurt both recipients and brands. Items such as gym memberships,…

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Customers wonder: Lucky break or a sign from above?

23 November 2025

A corporation decides to dump toxic waste into a nearby river because it is cheaper than disposing of it safely. Shortly afterwards, a powerful storm…

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When Technology Feels Like Magic, It Becomes Easier to Accept

12 November 2025

It is commonly assumed that people who are confident with technology are the ones most eager to adopt artificial intelligence. However, recent research published in…

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WSU Researchers Discover that Positive Framing Drives Preference for Luxury Goods

17 October 2025

Consumers tend to favour higher-priced items when those products are associated with messages that emphasise an increase in positive qualities rather than a decrease in…

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AI-driven creativity enhances virtual shopping journeys

16 October 2025

Art infusion theory, which suggests that displaying art in retail spaces can positively influence consumer behaviour, has now been extended to virtual environments. Cornell University…

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EU organic label: Better when it says ‘organic’

8 August 2025

To effectively guide consumer purchasing behaviour, sustainability labels must deliver an unambiguous message, rather than remaining vague or abstract. In a new study that highlights…

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Self-Checkout Preferred for Purchases Subject to Social Stigma, Study Shows

23 July 2025

Self-checkout registers have become a widespread feature in grocery stores, offering convenience and perceived efficiency to consumers. Beyond simply speeding up the process, these stations…

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Friday Finance Follies: End-of-Week Risk-Taking Rises Without Reward, Study Finds

16 July 2025

In Shakespeare’s Julius Caesar, the famous warning to “beware the Ides of March” serves as a poetic caution against looming danger. But in our modern,…

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Melancholy and Mementos: How Emotion Drives Souvenir Buying

14 July 2025

New research from Cornell University casts new light on the psychology behind souvenir buying, revealing that our emotional state—particularly the experience of sadness—plays a significant…

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Beyond Tech: Culture’s Quiet Role in Mobile Payment Hesitancy

21 May 2025

A recent academic study from the University of Surrey has cast new light on the cultural dimensions influencing the adoption of mobile payment technologies. Contrary…

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Stars, Numbers, and the Psychology of Choice

20 May 2025

When evaluating a product, the way its rating is presented can significantly shape consumer perception. For instance, a 3.5 rating displayed as stars versus numerals…

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Green Shoppers Value Style and Brands, with Finnish Consumers Favouring Simplicity

11 May 2025

Researchers recently examined the purchasing behaviours of green and non-green consumers in Finland, Sweden, and the United Kingdom, aiming to understand how attitudes towards sustainability…

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