Melancholy and Mementos: How Emotion Drives Souvenir Buying

14 July 2025

New research from Cornell University casts new light on the psychology behind souvenir buying, revealing that our emotional state—particularly the experience of sadness—plays a significant…

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Beyond Tech: Culture’s Quiet Role in Mobile Payment Hesitancy

21 May 2025

A recent academic study from the University of Surrey has cast new light on the cultural dimensions influencing the adoption of mobile payment technologies. Contrary…

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Stars, Numbers, and the Psychology of Choice

20 May 2025

When evaluating a product, the way its rating is presented can significantly shape consumer perception. For instance, a 3.5 rating displayed as stars versus numerals…

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Green Shoppers Value Style and Brands, with Finnish Consumers Favouring Simplicity

11 May 2025

Researchers recently examined the purchasing behaviours of green and non-green consumers in Finland, Sweden, and the United Kingdom, aiming to understand how attitudes towards sustainability…

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