Why Some AI Ads Work While Others Fall Flat
Artificial intelligence can create remarkably realistic images and experiences, but that does not mean advertisers should use it simply because they can. A study led…
artificial intelligence
Overreliance on AI Could Undermine Managers’ Decision-Making, Study Finds
Generative artificial intelligence (Gen-AI) has become a routine part of working life. Still, overreliance on the technology could weaken managers’ ability to develop moral insight,…
AI-Enabled Shopping Trolleys Increase Shopper Spending by 32%, Study Finds
Shoppers who use supermarket trolleys equipped with digital screens spend nearly a third more than those using traditional trolleys, according to new research from Bayes…
Guiding Principles for the Future of Artificial Intelligence in Healthcare
Artificial intelligence (AI) is transforming healthcare at an unprecedented pace, yet many hospitals lack practical guidance for evaluating new AI tools beyond their financial cost.…
AI Could Backfire on Employers Seeking Top Talent
Companies adopting artificial intelligence to speed up recruitment may unintentionally be weakening their ability to compete for top talent, according to a major new study.…
AI Video Translation Shows Real Potential, but People Still Do It Better
AI video translation is not yet a complete replacement for human translators, according to new research from the University of East Anglia. The study suggests…
A novel approach enhances the reliability of statistical estimates
An environmental scientist might, for example, examine whether exposure to air pollution is associated with lower birth weights in a specific county. Given the complexity…
When Technology Feels Like Magic, It Becomes Easier to Accept
It is commonly assumed that people who are confident with technology are the ones most eager to adopt artificial intelligence. However, recent research published in…
From Data to Design: How Pusan National University Researchers Use AI to Predict Fashion Trends
Fashion trend forecasting helps brands anticipate what styles will be popular in upcoming seasons. Traditionally, this process has depended on experts’ intuition, creativity, and experience.…
Human or Machine? New Large-Scale Study Shows It All Depends on the Task
When shopping online, many of us now take for granted that the first “person” we interact with is not a human being at all. A…
AI for the Planet: Building Trustworthy Systems to Record Emissions
A research team at LMU has created a more reliable way of extracting data from corporate sustainability reports, an area where accuracy has long been…
Ateneo Visionaries Reimagine Sari-Sari Stores and Food Stalls with AI Technology
At the Ateneo de Manila University, the Business Insights Laboratory for Development (BUILD) is pioneering new approaches to integrate artificial intelligence (AI) into small-scale enterprises,…