Simple Recognition Encourages Repeat Participation in Take-Back Programs

28 June 2026

Companies may be able to significantly increase repeat customer participation in recycling and reuse programs with a surprisingly simple strategy: sending an acknowledgment message. A…

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Unexpected backlash: gifts meant as kindness may lead to hurt feelings and harsh online feedback

24 November 2025

Fresh research from FIU Business reveals that well-meant self-improvement gifts can carry unintended messages that hurt both recipients and brands. Items such as gym memberships,…

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When Technology Feels Like Magic, It Becomes Easier to Accept

12 November 2025

It is commonly assumed that people who are confident with technology are the ones most eager to adopt artificial intelligence. However, recent research published in…

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New Research Provides Insight into the Most Effective Methods for Organising People to Generate Ideas

5 February 2025

Managers at every level within corporations, huge ones, face a common challenge: determining the optimal way to organise employees to foster the best creative outputs.…

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Study: Mixed Reactions to Brands Featuring Interracial Couples in Advertisements

3 November 2024

A recent study co-authored by a scholar from the University of Illinois Urbana-Champaign who specialises in the intersection of authenticity and aesthetics in branding has…

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Reasons Why Employing Brand Nicknames in Marketing Strategies Can Be Problematic

19 October 2024

Researchers from Western University, Stockton University, and the University of Massachusetts Amherst co-authored an article in the Journal of Marketing, exploring whether firms benefit from…

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Shifting Trends in Volunteering: Adapting to Steady-State Brand Relationships in Organizations

15 August 2024

A recent study by researchers at Emlyon Business School and HEC Montreal, soon to be published in the Journal of Marketing, is a significant contribution…

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Emerging Trends: Direct Sales Surpass Multi-Brand Shops in Online Commerce

12 July 2024

In the fast-paced digital retail world, effectively engaging potential customers is crucial for success. A recent study by Jan Becker and Christian Barrot, professors and…

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Research Reveals: Visual Appeal Enhances Scent’s Selling Power

1 July 2024

New research underscores the effectiveness of pairing scented products with relevant imagery on their packaging and branding, such as flowers or fruit. This significantly enhances…

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Insights for Etsy Sellers: Embrace Your Passion and Increase Pricing!

30 June 2024

Researchers from Lehigh University, Tilburg University, and Northwestern University have identified a novel cue consumers interpret as a signal of quality in peer-to-peer marketplaces: “production…

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Study Reveals Group Sales Incentives Improve Underperforming Brand Sales

29 June 2024

New research co-authored by a UC Riverside business professor offers valuable insights for managers of retail outlets that focus on a single brand: it is…

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Insights from Grocery Shopping Habits: A Gateway to Establishing Creditworthiness for Individuals Lacking Credit History

13 June 2024

Recent advancements in artificial intelligence and machine learning, along with the evolution of large-scale data storage, access, and processing technologies, have ignited interest among financial…

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