Human Touch, Hidden Risks: Rethinking Food Safety Practices

23 June 2026

Consumers often assume that hand-prepared foods are fresher, more authentic, higher quality, and safer than factory-packaged alternatives. However, a new study suggests that these perceptions…

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Prioritise Video Reviews in Late-Stage Shopping

22 June 2026

More Americans are turning to online video reviews instead of visiting stores to compare products before making a purchase. According to Pew Research, 55% of…

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Anti-Smoking Messages and the Rise of Vaping: An Unintended Link

20 June 2026

Graphic anti-smoking advertisements are designed to discourage smoking by highlighting its serious health consequences. However, new research suggests that these campaigns may have an unintended…

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From Consumers to Citizens: Researchers Highlight Need for Tougher Advertising Rules

13 June 2026

A new study by the Institute of Environmental Science and Technology of the Universitat Autònoma de Barcelona (ICTA-UAB) and the London School of Economics and…

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Disability-Inclusive Campaigns Drive Stronger Brand Affinity, According to New Research

29 May 2026

Adverts featuring people with disabilities can significantly improve consumer attitudes towards brands and their products, according to new research co-authored by Bayes Business School. The…

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Study Highlights Product-Category Differences in Language Associated with Engagement in Japanese Instagram Advertising

23 May 2026

Research on social media advertising has expanded rapidly in recent years, with much of the existing literature focusing on visual content such as images and…

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Consumers Value Environmentally Friendly Lobster Harvesting, UMaine Study Finds

20 May 2026

U.S. consumers are willing to pay more for lobster harvested using ropeless fishing technology designed to reduce whale entanglement risks, according to new research from…

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Vaccine-Hesitant Americans More Receptive to ‘Freedom Framing’ Than Mandates, New Study Suggests

13 May 2026

Researchers at the University of Houston are applying ideas from marketing science to public health, suggesting that the way vaccines are described may influence whether…

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Lack of Information Fuels Misinformation

10 May 2026

Capturing public attention has become essential for communicating science, but making scientific content engaging can come at a cost. Information designed to attract clicks, shares…

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Social Media Gambling Promotions Reach Men Far More Frequently Than Women

9 May 2026

Gambling companies are reaching young men—the group most likely to experience problem gambling—on social media at more than twice the rate of women, according to…

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Odometer Blind Spots Can Be Expensive for Buyers

1 May 2026

Think you are shopping wisely for a used car? New research from the McCombs School of Business at the University of Texas at Austin suggests…

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Audiences Prefer Real-Time Streaming to Recorded Footage

14 April 2026

At a time when most TikTok content is filmed in advance, an interesting question emerges: could a band launching a new single build a stronger…

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