Supporting Certified Repairs Keeps Customers and Products in Use

12 July 2026

Certifying third-party repair services can help companies retain customers by signalling that broken products still have value and “unused utility”, according to research led by…

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AI Can Deliver Relevant Advertising Without Invading Online Privacy, Research Shows

29 June 2026

The belief that effective digital advertising requires tracking users across websites has shaped the online economy for years. However, new research from the University of…

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Cannabis Packaging and Branding May Undermine Efforts to Reduce Youth Appeal, Study Finds

27 June 2026

Unlike cigarettes or alcohol, cannabis products are often sold as gummies, chocolates, candies and other snack-like items that can closely resemble products found in grocery…

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Voice Cloning Technology: Amazing Potential, Alarming Risks

25 June 2026

Voice cloning technology has advanced rapidly in recent years, making it possible to replicate a person’s voice using only a few seconds of recorded audio.…

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Human Touch, Hidden Risks: Rethinking Food Safety Practices

23 June 2026

Consumers often assume that hand-prepared foods are fresher, more authentic, higher quality, and safer than factory-packaged alternatives. However, a new study suggests that these perceptions…

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Prioritise Video Reviews in Late-Stage Shopping

22 June 2026

More Americans are turning to online video reviews instead of visiting stores to compare products before making a purchase. According to Pew Research, 55% of…

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Anti-Smoking Messages and the Rise of Vaping: An Unintended Link

20 June 2026

Graphic anti-smoking advertisements are designed to discourage smoking by highlighting its serious health consequences. However, new research suggests that these campaigns may have an unintended…

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From Consumers to Citizens: Researchers Highlight Need for Tougher Advertising Rules

13 June 2026

A new study by the Institute of Environmental Science and Technology of the Universitat Autònoma de Barcelona (ICTA-UAB) and the London School of Economics and…

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Disability-Inclusive Campaigns Drive Stronger Brand Affinity, According to New Research

29 May 2026

Adverts featuring people with disabilities can significantly improve consumer attitudes towards brands and their products, according to new research co-authored by Bayes Business School. The…

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Study Highlights Product-Category Differences in Language Associated with Engagement in Japanese Instagram Advertising

23 May 2026

Research on social media advertising has expanded rapidly in recent years, with much of the existing literature focusing on visual content such as images and…

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Consumers Value Environmentally Friendly Lobster Harvesting, UMaine Study Finds

20 May 2026

U.S. consumers are willing to pay more for lobster harvested using ropeless fishing technology designed to reduce whale entanglement risks, according to new research from…

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Vaccine-Hesitant Americans More Receptive to ‘Freedom Framing’ Than Mandates, New Study Suggests

13 May 2026

Researchers at the University of Houston are applying ideas from marketing science to public health, suggesting that the way vaccines are described may influence whether…

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