Star gossip creates a sense of social connection
Long ago, when communities were centred around small villages, a person’s safety and sense of belonging were closely linked to their relationships with local leaders…
Marketing
Owning Your Review Page Might Reshape Customer Feedback More Than Expected, According to Researchers
Claiming a business profile on an online review platform such as Yelp may trigger an unexpected drop in customer ratings alongside a surge in detailed…
Why Some Messages Have Greater Persuasive Power
What makes specific marketing messages feel convincing while others fail to inspire trust, and why do some political slogans seem to linger in people’s minds…
Ticking the Right Box: How Time-Oriented Marketing Shapes What People Buy
Which feels further away: the year 2016, or ten years ago? And which seems closer—2036, or ten years from now? Although these expressions describe the…
Second-Hand Gift-Giving: More Than Convenience, a Deliberate Act
A fair price, the excitement of discovering something rare or distinctive, and ethical and environmental considerations are key factors motivating consumers to buy second-hand gifts,…
AI Video Translation Shows Real Potential, but People Still Do It Better
AI video translation is not yet a complete replacement for human translators, according to new research from the University of East Anglia. The study suggests…
The pressure of shopping for two is real
For many people, even ordinary shopping can feel taxing, yet the tension increases substantially when the purchase is intended to be shared with someone else.…
Studies Reveal How Taste and Colour Boost Premium Prices for Texas Tomatoes
A recent study by Texas A&M AgriLife Research found that consumers are willing to pay noticeably higher prices for tomatoes with strong flavour and vivid…
Gaps in the Literature: The Minimised Dangers of Multi-Level Marketing Schemes
Many people continue to be persuaded by new versions of network marketing and multi-level marketing schemes, even when these organisations closely resemble pyramid structures. The…
Far Away but Greener? Challenging Assumptions About Distance and Food Sustainability
Consumers often believe that local food is automatically better for the environment, but this is not always true. A recent survey from the University of…
Using hand gestures can boost your powers of persuasion, suggests new research from UBC
Words matter when we are trying to make an impression. Still, new research from the University of British Columbia suggests that our hands may play…
When brands are bruised, loyal consumers rise to defend them
On New Year’s Eve in 2019, a Domino’s Pizza delivery worker sold pizzas for $30 each in Times Square — double their usual price. When…