Second-Hand Gift-Giving: More Than Convenience, a Deliberate Act

7 January 2026

A fair price, the excitement of discovering something rare or distinctive, and ethical and environmental considerations are key factors motivating consumers to buy second-hand gifts,…

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AI Video Translation Shows Real Potential, but People Still Do It Better

20 December 2025

AI video translation is not yet a complete replacement for human translators, according to new research from the University of East Anglia. The study suggests…

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The pressure of shopping for two is real

5 December 2025

For many people, even ordinary shopping can feel taxing, yet the tension increases substantially when the purchase is intended to be shared with someone else.…

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Studies Reveal How Taste and Colour Boost Premium Prices for Texas Tomatoes

19 November 2025

A recent study by Texas A&M AgriLife Research found that consumers are willing to pay noticeably higher prices for tomatoes with strong flavour and vivid…

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Gaps in the Literature: The Minimised Dangers of Multi-Level Marketing Schemes

11 November 2025

Many people continue to be persuaded by new versions of network marketing and multi-level marketing schemes, even when these organisations closely resemble pyramid structures. The…

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Far Away but Greener? Challenging Assumptions About Distance and Food Sustainability

7 November 2025

Consumers often believe that local food is automatically better for the environment, but this is not always true. A recent survey from the University of…

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Using hand gestures can boost your powers of persuasion, suggests new research from UBC

6 November 2025

Words matter when we are trying to make an impression. Still, new research from the University of British Columbia suggests that our hands may play…

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When brands are bruised, loyal consumers rise to defend them

31 October 2025

On New Year’s Eve in 2019, a Domino’s Pizza delivery worker sold pizzas for $30 each in Times Square — double their usual price. When…

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Displaying the cost per wear on clothing tags may help tackle fast fashion, study finds

30 October 2025

A recent study has found that showing the cost per wear (CPW) on clothing labels could nudge shoppers away from fast fashion and towards better-quality,…

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From Data to Design: How Pusan National University Researchers Use AI to Predict Fashion Trends

29 October 2025

Fashion trend forecasting helps brands anticipate what styles will be popular in upcoming seasons. Traditionally, this process has depended on experts’ intuition, creativity, and experience.…

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One negative safety review may be all it takes to drive guests away from an Airbnb, study finds

28 October 2025

When choosing an Airbnb, reviews play a far greater role than many travellers might assume. A new study conducted in collaboration with the Binghamton University…

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Do social likes convert into actual clicks?

27 October 2025

A recent Journal of Marketing study has uncovered new insights into how “likes” influence user behaviour in social media advertising. Conducted by Song Lin of…

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