Do TV Ads Make an Impact? Smart TVs Reveal All

8 April 2026

Despite all the excitement around streaming platforms, traditional broadcast television still attracts the largest share of advertising spending. This year, companies are expected to spend…

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When Digital Targeting Feels Too Invasive

26 March 2026

Years into the large-scale shift towards personalised digital marketing, many people recognise a familiar experience. You search for a product online or casually mention it…

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ESMT Berlin Research: What Makes Salespeople Reluctant to Promote Radical Innovations

23 March 2026

Companies continue to invest heavily in breakthrough technologies, ranging from advanced industrial software to AI-driven platforms. Yet many of these radical innovations fail to gain…

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Women More Likely to Support Female Winemakers Through Wine Choices

7 March 2026

Promoting women’s ownership and leadership in wineries has clear commercial potential, particularly among the largest segment of wine buyers in the United States: women themselves.…

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Research unveils a survival guide for brands caught in social media storms

1 March 2026

A 30-second Peloton holiday advert released in 2019 quickly became a cautionary tale for businesses. In the advert, a man gives a woman an exercise…

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The Potential of Augmented Reality Menus to Engage Customers and Strengthen Branding

27 February 2026

Restaurants seeking innovative approaches to engage better and inform diners may find value in integrating augmented reality (AR) into their menus, according to recent research…

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Strengthening Consumer Autonomy in Immersive Environments

16 February 2026

Immersive services such as healthcare, eldercare, education, and travel place consumers inside tightly organised environments that shape how they live, think, and act. Unlike short…

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How Influencers Can Shift Public Habits Towards Tap Water

11 February 2026

Against the backdrop of climate change and mounting pressure on global water resources, supplying safe water to large metropolitan areas is becoming an ever more…

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Star gossip creates a sense of social connection

10 February 2026

Long ago, when communities were centred around small villages, a person’s safety and sense of belonging were closely linked to their relationships with local leaders…

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Owning Your Review Page Might Reshape Customer Feedback More Than Expected, According to Researchers

7 February 2026

Claiming a business profile on an online review platform such as Yelp may trigger an unexpected drop in customer ratings alongside a surge in detailed…

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Why Some Messages Have Greater Persuasive Power

26 January 2026

What makes specific marketing messages feel convincing while others fail to inspire trust, and why do some political slogans seem to linger in people’s minds…

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Ticking the Right Box: How Time-Oriented Marketing Shapes What People Buy

19 January 2026

Which feels further away: the year 2016, or ten years ago? And which seems closer—2036, or ten years from now? Although these expressions describe the…

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