Displaying the cost per wear on clothing tags may help tackle fast fashion, study finds

30 October 2025

A recent study has found that showing the cost per wear (CPW) on clothing labels could nudge shoppers away from fast fashion and towards better-quality,…

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From Data to Design: How Pusan National University Researchers Use AI to Predict Fashion Trends

29 October 2025

Fashion trend forecasting helps brands anticipate what styles will be popular in upcoming seasons. Traditionally, this process has depended on experts’ intuition, creativity, and experience.…

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One negative safety review may be all it takes to drive guests away from an Airbnb, study finds

28 October 2025

When choosing an Airbnb, reviews play a far greater role than many travellers might assume. A new study conducted in collaboration with the Binghamton University…

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Do social likes convert into actual clicks?

27 October 2025

A recent Journal of Marketing study has uncovered new insights into how “likes” influence user behaviour in social media advertising. Conducted by Song Lin of…

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When Family Size Determines Learning Opportunities

12 October 2025

A newly published study in the Journal of Marketing provides fresh insights into how family size influences parental decision-making regarding education spending. Conducted by Phyllis…

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Cambridge Scientist’s Open Letter to Greggs Reveals the Surprising Trick That Could Double Vegan Sausage Roll Sales

7 October 2025

A groundbreaking new study published in Frontiers in Sustainable Food Systems has revealed a strikingly effective strategy for increasing the consumption of low-emission foods, potentially…

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What EU Data Protection Laws Mean for Media and Journalism Online

1 October 2025

In May 2018, the European Union (EU) introduced the General Data Protection Regulation (GDPR), a landmark element of its privacy legislation. From the outset, privacy…

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Plain packaging could curb youth vaping

29 September 2025

Plain packaging of vape pods reduces young people’s interest in trying them. Still, it appears to have little impact on adults, according to a new…

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Human or Machine? New Large-Scale Study Shows It All Depends on the Task

27 September 2025

When shopping online, many of us now take for granted that the first “person” we interact with is not a human being at all. A…

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The Role of Real-Time Emotional Expression in Driving Consumer Intentions and Behavioural Imitation

14 September 2025

The rapid expansion of social media over the past two decades has fundamentally reshaped how individuals communicate, share, and respond to one another. Among its…

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AI hasn’t surpassed human salespeople… not quite yet

13 September 2025

Artificial intelligence is steadily reshaping online shopping, yet livestream sales remain an arena where humans outperform machines. A new study from the UBC Sauder School…

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Dynamic pricing boosts revenue but risks customer trust

29 August 2025

Algorithmic pricing has quietly become a feature of everyday life, shaping the costs of everything from Uber rides to Amazon purchases. Anyone who has rushed…

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