When Family Size Determines Learning Opportunities

12 October 2025

A newly published study in the Journal of Marketing provides fresh insights into how family size influences parental decision-making regarding education spending. Conducted by Phyllis…

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Cambridge Scientist’s Open Letter to Greggs Reveals the Surprising Trick That Could Double Vegan Sausage Roll Sales

7 October 2025

A groundbreaking new study published in Frontiers in Sustainable Food Systems has revealed a strikingly effective strategy for increasing the consumption of low-emission foods, potentially…

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What EU Data Protection Laws Mean for Media and Journalism Online

1 October 2025

In May 2018, the European Union (EU) introduced the General Data Protection Regulation (GDPR), a landmark element of its privacy legislation. From the outset, privacy…

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Plain packaging could curb youth vaping

29 September 2025

Plain packaging of vape pods reduces young people’s interest in trying them. Still, it appears to have little impact on adults, according to a new…

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Human or Machine? New Large-Scale Study Shows It All Depends on the Task

27 September 2025

When shopping online, many of us now take for granted that the first “person” we interact with is not a human being at all. A…

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The Role of Real-Time Emotional Expression in Driving Consumer Intentions and Behavioural Imitation

14 September 2025

The rapid expansion of social media over the past two decades has fundamentally reshaped how individuals communicate, share, and respond to one another. Among its…

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AI hasn’t surpassed human salespeople… not quite yet

13 September 2025

Artificial intelligence is steadily reshaping online shopping, yet livestream sales remain an arena where humans outperform machines. A new study from the UBC Sauder School…

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Dynamic pricing boosts revenue but risks customer trust

29 August 2025

Algorithmic pricing has quietly become a feature of everyday life, shaping the costs of everything from Uber rides to Amazon purchases. Anyone who has rushed…

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When offensive advertising backfires—or does it? Why you might still reach for the product

12 August 2025

Time plays a decisive role in shaping consumer behaviour, particularly among socially vulnerable groups targeted by offensive or discriminatory advertising. New research led by Dr…

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The Power of Popularity: Study Uncovers How Labels Shape News Engagement

21 July 2025

New research from the University of Georgia has revealed a fascinating dimension of how we engage with news online: it’s not always the subject of…

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Returnless Refunds Strengthen Brand Loyalty

19 June 2025

Recent research has illuminated a significant trend in online retail: nearly one in every five items purchased through digital platforms is returned by consumers. While…

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Personalised AI Pricing May Undermine Consumer Interests

18 June 2025

The autonomous operation and adaptability of artificial intelligence (AI)-driven pricing algorithms have made them an increasingly valuable tool for firms seeking to optimise pricing strategies…

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