Rounding Up, Exact Pricing, or Just Below: How Cultural Norms Influence Product Pricing Decisions

18 March 2025

It is broadly acknowledged that cultural influences extend to consumer behaviours; however, the specific impact of culture on pricing strategies has garnered less attention. Price…

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Study at WVU Finds Consumers Prefer Karma Over Boycotts to Penalise Brands for Unethical Conduct

25 February 2025

According to a marketing expert from West Virginia University, individuals who believe in karma are more likely to forgive corporations that engage in immoral behaviour…

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Timing Is Crucial for Effective Push Promotions

22 February 2025

As you exit the office, your phone alerts you with a notification: a nearby shop is offering a discount on a smartwatch, complete with a…

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Research Reveals Consumer Acceptance of Smoke-Tainted Wines, Unveiling Potential Market Prospects

13 February 2025

A recent study has revealed that specific consumer segments are receptive to wines affected by smoke, presenting potential market opportunities for winemakers grappling with the…

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Recent Studies Aid Luxury Companies in Combating the Allure of Fake Products

12 February 2025

Enthusiasts of upscale fashion and luxury items often prioritise distinguishing between authentic and counterfeit products. However, the question remains: Does their perceived expertise influence their…

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Deceive Yourself: How Individuals Subconsciously Bend Rules to Boost Their Intelligence and Well-being

10 February 2025

“Fool me once, shame on you; fool myself, and I might end up feeling more intelligent,” says a new study led by Sara Dommer, an…

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Health-Oriented Nutrition Labels May Deter Food Purchases

8 February 2025

Recent research by the University of Florida has revealed that food labels intended to guide Americans towards healthier dietary choices may inadvertently produce the opposite…

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Boost Sales Performance: Adopt ‘Buy Now, Pay Later’ to Elevate Customer Expenditure

6 February 2025

The Buy-Now-Pay-Later (BNPL) system is gaining traction globally as a favoured method of payment. It allows customers the convenience of distributing the cost of their…

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The Impact of Minority Ownership Labels on Brand Perception

29 January 2025

In an era where the clamour for diversity is ever-increasing, labels such as “Black-owned” have transcended mere symbols of pride to become strategic assets in…

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Enhancing Competitive Edge in Unstable Markets through Platform Ecosystems and Organisational Capabilities

23 January 2025

A recent study by the University of Eastern Finland reveals that digital platforms and artificial intelligence significantly enhance the agility, flexibility, and resilience of business-to-business…

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Are A-B Tests Misleading Market Researchers and Online Advertisers? New Research Suggests They Might

13 January 2025

Researchers at Southern Methodist University and the University of Michigan have released a study in the Journal of Marketing that scrutinises the A-B testing of…

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The Enduring Impact of Experiences

6 January 2025

Challenging the traditional perspective that views consumption as an isolated and immediate event, Stefania Minardi from HEC Paris and Andrei Savochkin from Bocconi University’s Department…

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