The Dual Impact of Advertising on Life Satisfaction: A Comprehensive Global Study

28 June 2024

Advertising has long been recognised for creating a virtual reality of life, leading some individuals to develop expectations surpassing practical expectations. This phenomenon is driven…

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Could Large Language Models Potentially Serve as Replacements for Human Participants in Market Research Endeavours of the Future?

26 June 2024

According to a recent study published in the INFORMS journal Marketing Science, a fascinating possibility emerges for market researchers. The study, titled “Determining the Validity…

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New study reveals adverse consumer reactions to BLM support by major companies and brands

25 June 2024

New research in the INFORMS journal Marketing Science has discovered that companies and brands aligning themselves with Black Lives Matter (BLM) faced a negative impact…

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Changing market dynamics contribute to consumer distraction, increasing the likelihood of risky purchases

18 June 2024

Researchers have formulated a new theory regarding how shifting market dynamics can prompt significant numbers of typically cautious consumers to opt for risky purchases, such…

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Insights from Grocery Shopping Habits: A Gateway to Establishing Creditworthiness for Individuals Lacking Credit History

13 June 2024

Recent advancements in artificial intelligence and machine learning, along with the evolution of large-scale data storage, access, and processing technologies, have ignited interest among financial…

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Navigating the Terrain: The Impact of Branded Access Offers on Parent Brand Perception

27 May 2024

In a landscape where the ownership model is gradually yielding ground to short-term rental and sharing options, the rise of branded access offers presents a…

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When consumers opt for a chatbot instead of a human

26 May 2024

The research conducted by The Ohio State University addresses a significant aspect of consumer behaviour in online shopping: the preference for chatbots over human interaction,…

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The shifting dynamics of the market cultivate consumer neglect, potentially resulting in purchases fraught with risk

25 May 2024

Researchers have formulated a novel theory concerning the influence of evolving market conditions on the propensity of numerous otherwise prudent consumers to purchase risky products,…

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Digital multi-sided platforms revolutionize conventional value chains in business-to-business service sales

24 May 2024

The proliferation of digital platforms is increasingly evident in business-to-business (B2B) interactions. These platforms serve as dynamic hubs, facilitating competitiveness enhancement and transactions in the…

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What amount are you prepared to spend on a product or service? The answer varies based on the alternatives available to you and the specific circumstances

17 April 2024

A recent study, soon to be published in the Journal of Marketing by researchers at Concordia University and Northwestern University, introduces a novel approach, the…

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Exploring the impact of marketing in evolving health care sectors: A shift from traditional approaches is essential to accommodate emerging participants, functions, and interactions

16 April 2024

In an editorial published by the Journal of Marketing, a group of scholars from Duke University, the University of New South Wales, the University of…

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Greater value in influencer marketing: Prioritise influencers with smaller audiences

15 April 2024

A newly published study in the Journal of Marketing, conducted by researchers from the University of Mannheim, Erasmus University Rotterdam, Reichman University, and the University…

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