Insights from Grocery Shopping Habits: A Gateway to Establishing Creditworthiness for Individuals Lacking Credit History

13 June 2024

Recent advancements in artificial intelligence and machine learning, along with the evolution of large-scale data storage, access, and processing technologies, have ignited interest among financial…

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Navigating the Terrain: The Impact of Branded Access Offers on Parent Brand Perception

27 May 2024

In a landscape where the ownership model is gradually yielding ground to short-term rental and sharing options, the rise of branded access offers presents a…

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When consumers opt for a chatbot instead of a human

26 May 2024

The research conducted by The Ohio State University addresses a significant aspect of consumer behaviour in online shopping: the preference for chatbots over human interaction,…

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The shifting dynamics of the market cultivate consumer neglect, potentially resulting in purchases fraught with risk

25 May 2024

Researchers have formulated a novel theory concerning the influence of evolving market conditions on the propensity of numerous otherwise prudent consumers to purchase risky products,…

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Digital multi-sided platforms revolutionize conventional value chains in business-to-business service sales

24 May 2024

The proliferation of digital platforms is increasingly evident in business-to-business (B2B) interactions. These platforms serve as dynamic hubs, facilitating competitiveness enhancement and transactions in the…

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What amount are you prepared to spend on a product or service? The answer varies based on the alternatives available to you and the specific circumstances

17 April 2024

A recent study, soon to be published in the Journal of Marketing by researchers at Concordia University and Northwestern University, introduces a novel approach, the…

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Exploring the impact of marketing in evolving health care sectors: A shift from traditional approaches is essential to accommodate emerging participants, functions, and interactions

16 April 2024

In an editorial published by the Journal of Marketing, a group of scholars from Duke University, the University of New South Wales, the University of…

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Greater value in influencer marketing: Prioritise influencers with smaller audiences

15 April 2024

A newly published study in the Journal of Marketing, conducted by researchers from the University of Mannheim, Erasmus University Rotterdam, Reichman University, and the University…

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Marketing research is overly specialized: The necessity for evolution in the discipline to continue generating pertinent, timely insights

14 April 2024

A recent publication in the Journal of Marketing by academics from TU Dortmund University and RWTH Aachen University has sparked a conversation about the trajectory…

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Do companies need to sell expertise, components, or entire systems? This is the primary question that product managers and entrepreneurs must address

27 March 2024

A team of researchers from American University, University of Arizona, University of Texas-Arlington, and Texas Tech University have contributed a significant piece to the Journal…

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AI has the potential to enhance services for vulnerable customers

12 March 2024

Artificial intelligence has evolved into a multifaceted tool within the business sector, pivotal for enhancing sales, streamlining operations, and engaging with clientele. However, recent investigations…

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