Recent Research: Does Sampling Healthy Foods Encourage Unhealthy Buying Habits?

9 October 2024

Large retail establishments often distribute free food samples to customers as they shop. These samples vary widely in nutritional value, from very healthy to less…

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Seven Years Later, INSEAD Report Uncovers Surprising Effects of the #MeToo Movement

8 October 2024

Seven years after actor Alyssa Milano’s tweet brought the #MeToo movement to the forefront of global consciousness, the societal outlook on sexual harassment and assault…

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Study Suggests Different Regulations for Influencers Advocating Sustainable Lifestyles on Social Media

26 September 2024

A recent study has highlighted the need for distinct regulatory measures for influencers promoting sustainable lifestyles on social media to enhance consumer protection. The research…

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Exploring the Influence of Consumer Emotions on Search Engine Usage and Paid Ad Clickthrough Rates: Insights from a Recent Study

25 September 2024

Three researchers from the University of Georgia have recently published a study in the Journal of Marketing that delves into the influence of positive emotions…

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Recent Study Indicates Online Advertising Has Minimal Influence on Consumer Perceptions of Facebook

24 September 2024

Policymakers are delving deeper into discussions about the relative social costs and benefits associated with digital advertising. The consensus is that advertising usually benefits platforms…

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Employing the Phrase ‘Artificial Intelligence’ in Product Descriptions Lowers Buying Intentions

23 September 2024

A study by researchers at Washington State University found that including the term “artificial intelligence” in product descriptions may inadvertently harm sales. The research, detailed…

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The Impact of a Large Dating Pool in Online Dating Platforms

22 September 2024

Online dating sites have increasingly become a vital platform for individuals seeking romantic partnerships, transforming how people meet and connect. Despite their widespread popularity, it…

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When Should New Technologies Be Introduced?

7 September 2024

New research conducted by Bayes Business School (formerly Cass) demonstrates that being at the forefront of technology alone is insufficient for market success. However, the…

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Love Not for Sale: TikTok Users Crave Authenticity in Sponsored Posts, Opting for Lesser-Known Creators Over Major Influencers

3 September 2024

Prominent TikTok influencers might need to rethink their strategies for brand-sponsored campaigns, as research suggests followers prefer the authenticity of smaller creators over super influencers…

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Ought Celebrities and Influencers Disable Their Social Media Comments? Recent Research Indicates Reduced Persuasiveness and Likeability

2 September 2024

A study conducted by researchers from the University of Alabama and Vanderbilt University, soon to be published in the Journal of Marketing, explores the adverse…

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Shifting Trends in Volunteering: Adapting to Steady-State Brand Relationships in Organizations

15 August 2024

A recent study by researchers at Emlyon Business School and HEC Montreal, soon to be published in the Journal of Marketing, is a significant contribution…

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USF research reveals digital food orders promote higher spending and indulgence

3 August 2024

A recent study from the University of South Florida has shed light on technology’s significant impact on restaurant ordering habits, revealing that digital platforms tend…

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