Home is Where the Heart Belongs – Or Does It?

5 January 2025

A study co-authored by Bayes Business School delves into the evolving concept of ‘home’, identifying four distinct types, each with unique psychological benefits, suggesting that…

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Research Indicates That Sympathy for ‘Sad’ Bananas Encourages Shoppers to Minimise Food Waste

2 January 2025

At the University of Bath’s School of Management, recent research highlights an innovative approach retailers can employ to prompt consumers to purchase single, unsold bananas…

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Marketers Take Note: The Impact of Privacy-Focused Policies at Firms Like Google on Advertising Efficiency

23 December 2024

Researchers from the University of Notre Dame, the University of Southern California, and San Diego State University have conducted a study to explore the unforeseen…

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Navigating the Enrichment Economy: Strategies for Luxury Brands

16 December 2024

A team of researchers from ESSEC Business School and the University of Bath have collaborated on a recent study recently published in the Journal of…

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Presenting a Gift: It’s Better to Be Late Than Never, Research Suggests

10 December 2024

If you’ve ever felt guilty about giving a gift late for Christmas or a birthday, a new study offers some reassuring insights. Researchers have discovered…

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Worries About Possible Risks of Tests Marketed Directly to Consumers

7 December 2024

Experts argue in The BMJ today that improved information and regulation are crucial to shielding consumers from the potential dangers of tests marketed directly to…

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Money Reigns Supreme: Unexpected Insights into Expenditure Patterns in a Digital Economy

2 December 2024

Physical cash does not merely influence our spending habits but engenders a profound sense of psychological ownership that digital payments fail to replicate. Research from…

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Traversing the Opt-in Labyrinth: Achieving Equilibrium Between Transparency and Persuasion in Data Consent

30 November 2024

Personal data has become a commodity of immense value in the modern digital era. Companies are keen to gather such data, and although regulatory frameworks…

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How Can Companies Tackle Increasing Consumer Distrust?

26 November 2024

Recent research shows that transparency and effective communication are paramount for brands seeking to gain and maintain consumer trust. Dr Kate Sansome of the University…

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Exploring Why Inclusive Product Ranges Might Not Receive Universal Approval from Consumers

25 November 2024

Researchers from Texas Christian University, Brooks Running, and the University of Washington conducted a recent study published in the Journal of Marketing. It delves into…

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How Retailers Adjust Their Ordering Tactics When Suppliers Launch Direct Sales Channels

19 November 2024

Researchers from Erasmus University and KU Leuven have published a study in the Journal of Marketing that delves into retailers’ reactions when suppliers initiate direct…

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How Marketers Can Draw Insights from the Caitlin Clark vs. Angel Reese Rivalry: Emphasising Intersectionality

17 November 2024

In a recent study from the University of Washington, Loyola Marymount University, and the University of Texas at Austin, published in the Journal of Marketing,…

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