What’s Fueling the Surge in NLM Wines?
New research from the Adelaide Business School at the University of Adelaide offers fresh insights into the growing consumer interest in no, low, and mid-strength…
Marketing
USF Study Reveals Why Consumers Are Still Deceived by Fake Online Reviews
Despite the growing awareness surrounding the issue of fake online reviews, a new study conducted by the University of South Florida (USF) has uncovered a…
Empathy drives positive online reviews for small businesses, Tulane research suggests
Consumers frequently consult online reviews as an essential step when deciding where to shop, dine, or obtain various services. However, recent research from Tulane University…
The Hidden Waste of Healthy Foods: How Perception Shapes Disposal Choices
Despite growing efforts to reduce food waste, healthy foods are discarded at disproportionately high rates, mainly due to widespread consumer misconceptions. A recent study published…
Survey Suggests Companies Benefit from Staying Out of Political Controversies
While customers often appreciate companies that share their values, less is known about how they respond when businesses take explicit positions on politically divisive topics.…
Sales Quotas Aren’t One-Size-Fits-All
Sales quotas have long been a staple in boosting performance, serving as a tried-and-tested mechanism to incentivise sales teams. However, their effectiveness is far from…
Recent Research Reveals Over 95% of Sponsored Influencer Tweets Lack Proper Disclosure
A recent study published in the peer-reviewed journal Marketing Science has uncovered that 95% of influencer posts on Twitter (now known as X), which are…
Recent Research Indicates that Remaining Neutral on Social Topics May Still Displease Customers
On February 28th, consumers nationwide participated in what was termed an ‘economic blackout’, refraining from all spending to protest reductions in diversity, equity, and inclusion…
Enhanced Sales Through Automated Lead Nurturing: Effective Only With the Right Conditions
Businesses globally are investing heavily in marketing automation, with many operating under the belief that Automated Lead Nurturing (ALN) is a guaranteed catalyst for sales…
Seeking Donors? Begin by Considering Their Location
Amidst the expansion of non-profit organisations, their financial support is paradoxically decreasing. The decade from 2013 to 2023 saw a 25% increase in the number…
Neural Markers of Price Perception: Unveiling the Brain’s Response to Cost Evaluation
Russian researchers have unveiled insights into how the brain processes purchasing decisions through a study that combines electroencephalography (EEG) and magnetoencephalography (MEG). Published in the…
Revising the Influencer-Brand Collaboration Framework – A Novel Approach for Achieving Success
Influencer marketing has dramatically transformed how brands connect with their audiences, yet it often fails to reach its full potential due to systemic issues. A…