Love Not for Sale: TikTok Users Crave Authenticity in Sponsored Posts, Opting for Lesser-Known Creators Over Major Influencers

3 September 2024

Prominent TikTok influencers might need to rethink their strategies for brand-sponsored campaigns, as research suggests followers prefer the authenticity of smaller creators over super influencers…

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Ought Celebrities and Influencers Disable Their Social Media Comments? Recent Research Indicates Reduced Persuasiveness and Likeability

2 September 2024

A study conducted by researchers from the University of Alabama and Vanderbilt University, soon to be published in the Journal of Marketing, explores the adverse…

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Shifting Trends in Volunteering: Adapting to Steady-State Brand Relationships in Organizations

15 August 2024

A recent study by researchers at Emlyon Business School and HEC Montreal, soon to be published in the Journal of Marketing, is a significant contribution…

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USF research reveals digital food orders promote higher spending and indulgence

3 August 2024

A recent study from the University of South Florida has shed light on technology’s significant impact on restaurant ordering habits, revealing that digital platforms tend…

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Using Emojis Enhances the Appeal and Effectiveness of Tourism Advertising on Social Media

26 July 2024

Researchers from the Department of Marketing and Market Research at UGR have conducted a ground-breaking study demonstrating how the strategic use of emojis and congruent…

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Firms’ Quest for Ad Revenue Fuels Unintentional Funding of Online Misinformation Outlets

14 July 2024

Companies and digital platforms contribute to sustaining misinformation outlets financially through advertising. Despite efforts to combat misinformation, prominent firms and organisations fund such outlets inadvertently.…

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Emerging Trends: Direct Sales Surpass Multi-Brand Shops in Online Commerce

12 July 2024

In the fast-paced digital retail world, effectively engaging potential customers is crucial for success. A recent study by Jan Becker and Christian Barrot, professors and…

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Empowering Online Retail: Enhancing Customer Trust and Sales Through Self-Delivery Services in the Digital Economy

11 July 2024

Researchers from Sichuan University, Tsinghua University, and the University of California Davis have recently published a significant study in the Journal of Marketing, exploring the…

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USF Study: Star Ratings Outweigh Numerical Scores in Online Reviews

9 July 2024

In online reviews, the perception of a product’s quality can vary significantly depending on how its rating is presented. While scoring 3.5 out of 5…

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Research Reveals: Visual Appeal Enhances Scent’s Selling Power

1 July 2024

New research underscores the effectiveness of pairing scented products with relevant imagery on their packaging and branding, such as flowers or fruit. This significantly enhances…

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Insights for Etsy Sellers: Embrace Your Passion and Increase Pricing!

30 June 2024

Researchers from Lehigh University, Tilburg University, and Northwestern University have identified a novel cue consumers interpret as a signal of quality in peer-to-peer marketplaces: “production…

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Study Reveals Group Sales Incentives Improve Underperforming Brand Sales

29 June 2024

New research co-authored by a UC Riverside business professor offers valuable insights for managers of retail outlets that focus on a single brand: it is…

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