Using Emojis Enhances the Appeal and Effectiveness of Tourism Advertising on Social Media

26 July 2024

Researchers from the Department of Marketing and Market Research at UGR have conducted a ground-breaking study demonstrating how the strategic use of emojis and congruent…

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Firms’ Quest for Ad Revenue Fuels Unintentional Funding of Online Misinformation Outlets

14 July 2024

Companies and digital platforms contribute to sustaining misinformation outlets financially through advertising. Despite efforts to combat misinformation, prominent firms and organisations fund such outlets inadvertently.…

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Emerging Trends: Direct Sales Surpass Multi-Brand Shops in Online Commerce

12 July 2024

In the fast-paced digital retail world, effectively engaging potential customers is crucial for success. A recent study by Jan Becker and Christian Barrot, professors and…

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Empowering Online Retail: Enhancing Customer Trust and Sales Through Self-Delivery Services in the Digital Economy

11 July 2024

Researchers from Sichuan University, Tsinghua University, and the University of California Davis have recently published a significant study in the Journal of Marketing, exploring the…

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USF Study: Star Ratings Outweigh Numerical Scores in Online Reviews

9 July 2024

In online reviews, the perception of a product’s quality can vary significantly depending on how its rating is presented. While scoring 3.5 out of 5…

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Research Reveals: Visual Appeal Enhances Scent’s Selling Power

1 July 2024

New research underscores the effectiveness of pairing scented products with relevant imagery on their packaging and branding, such as flowers or fruit. This significantly enhances…

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Insights for Etsy Sellers: Embrace Your Passion and Increase Pricing!

30 June 2024

Researchers from Lehigh University, Tilburg University, and Northwestern University have identified a novel cue consumers interpret as a signal of quality in peer-to-peer marketplaces: “production…

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Study Reveals Group Sales Incentives Improve Underperforming Brand Sales

29 June 2024

New research co-authored by a UC Riverside business professor offers valuable insights for managers of retail outlets that focus on a single brand: it is…

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The Dual Impact of Advertising on Life Satisfaction: A Comprehensive Global Study

28 June 2024

Advertising has long been recognised for creating a virtual reality of life, leading some individuals to develop expectations surpassing practical expectations. This phenomenon is driven…

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Could Large Language Models Potentially Serve as Replacements for Human Participants in Market Research Endeavours of the Future?

26 June 2024

According to a recent study published in the INFORMS journal Marketing Science, a fascinating possibility emerges for market researchers. The study, titled “Determining the Validity…

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New study reveals adverse consumer reactions to BLM support by major companies and brands

25 June 2024

New research in the INFORMS journal Marketing Science has discovered that companies and brands aligning themselves with Black Lives Matter (BLM) faced a negative impact…

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Changing market dynamics contribute to consumer distraction, increasing the likelihood of risky purchases

18 June 2024

Researchers have formulated a new theory regarding how shifting market dynamics can prompt significant numbers of typically cautious consumers to opt for risky purchases, such…

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