When Digital Targeting Feels Too Invasive
Years into the large-scale shift towards personalised digital marketing, many people recognise a familiar experience. You search for a product online or casually mention it…
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Owning Your Review Page Might Reshape Customer Feedback More Than Expected, According to Researchers
Claiming a business profile on an online review platform such as Yelp may trigger an unexpected drop in customer ratings alongside a surge in detailed…
Ticking the Right Box: How Time-Oriented Marketing Shapes What People Buy
Which feels further away: the year 2016, or ten years ago? And which seems closer—2036, or ten years from now? Although these expressions describe the…
Unexpected backlash: gifts meant as kindness may lead to hurt feelings and harsh online feedback
Fresh research from FIU Business reveals that well-meant self-improvement gifts can carry unintended messages that hurt both recipients and brands. Items such as gym memberships,…
When brands are bruised, loyal consumers rise to defend them
On New Year’s Eve in 2019, a Domino’s Pizza delivery worker sold pizzas for $30 each in Times Square — double their usual price. When…
Cambridge Scientist’s Open Letter to Greggs Reveals the Surprising Trick That Could Double Vegan Sausage Roll Sales
A groundbreaking new study published in Frontiers in Sustainable Food Systems has revealed a strikingly effective strategy for increasing the consumption of low-emission foods, potentially…
Dynamic pricing boosts revenue but risks customer trust
Algorithmic pricing has quietly become a feature of everyday life, shaping the costs of everything from Uber rides to Amazon purchases. Anyone who has rushed…
When offensive advertising backfires—or does it? Why you might still reach for the product
Time plays a decisive role in shaping consumer behaviour, particularly among socially vulnerable groups targeted by offensive or discriminatory advertising. New research led by Dr…
USF Study Reveals Why Consumers Are Still Deceived by Fake Online Reviews
Despite the growing awareness surrounding the issue of fake online reviews, a new study conducted by the University of South Florida (USF) has uncovered a…
Survey Suggests Companies Benefit from Staying Out of Political Controversies
While customers often appreciate companies that share their values, less is known about how they respond when businesses take explicit positions on politically divisive topics.…
Marketers Take Note: The Impact of Privacy-Focused Policies at Firms Like Google on Advertising Efficiency
Researchers from the University of Notre Dame, the University of Southern California, and San Diego State University have conducted a study to explore the unforeseen…
Traversing the Opt-in Labyrinth: Achieving Equilibrium Between Transparency and Persuasion in Data Consent
Personal data has become a commodity of immense value in the modern digital era. Companies are keen to gather such data, and although regulatory frameworks…