A recent study by academics at the University of Jyväskylä and the University of Eastern Finland underscores the importance of adopting various methodologies in teaching intercultural communication, particularly within international business contexts.

Intercultural communication is a vital component of the international business and sales management syllabus, yet current teaching methods tend to concentrate on national cultural structures and their differences. The study, authored by University Lecturer Lotta Kokkonen and Associate Professor Jonna Koponen, argues for a comprehensive understanding and implementation of three distinct cultural perspectives: positivist, interpretive, and critical.

The positivist perspective views culture as a static system that allows for comparisons between different cultures, often utilized in analyzing business negotiation styles. The interpretive perspective highlights the role of social interactions in the construction and evolution of culture, focusing on individual and group experiences. Conversely, the critical perspective examines structural inequalities, power dynamics, and societal discourses.

Kokkonen and Koponen advocate for applying interpersonal knowledge theory, which stresses the importance of authentic interactions between individuals. This approach challenges the sufficiency of understanding cultural norms and promotes building trust in international business relationships through deeper interpersonal engagement.

The researchers emphasize the necessity of recognizing the multifaceted nature of culture in teaching settings, encouraging students to view cultural phenomena from various angles. This approach aims to enhance students’ ability to manage real-world intercultural interactions effectively, notably in developing international customer relationships.

This study provides crucial insights for higher education and businesses aiming to refine their intercultural communication strategies within the international business arena.

More information: Lotta Kokkonen et al, Teaching Interculturality: Considering Three Different Cultural Approaches in Intercultural Business Relationships, Business and Professional Communication Quarterly. DOI: 10.1177/23294906241302002

Journal information: Business and Professional Communication Quarterly Provided by University of Eastern Finland