Rounding Up, Exact Pricing, or Just Below: How Cultural Norms Influence Product Pricing Decisions

18 March 2025

It is broadly acknowledged that cultural influences extend to consumer behaviours; however, the specific impact of culture on pricing strategies has garnered less attention. Price…

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Advancing Intercultural Communication: The Need for Diverse Teaching Methods

10 January 2025

A recent study by academics at the University of Jyväskylä and the University of Eastern Finland underscores the importance of adopting various methodologies in teaching…

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Researchers at Chungnam National University Investigate the Influence of Corporate Social Responsibility on Global Online Shopping

27 December 2024

Online shopping transforms how we engage with and acquire goods from international markets. Despite the sector’s expansion, many consumers still resist buying products from overseas…

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New Study Explores How Job Advertisements Influence Gender and Racial Segregation in the UK Workforce

24 December 2024

A recent study led by Lancaster University in the UK raised concerns about the unintended consequences of using equality, diversity, and inclusion (EDI) in job…

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Recent Research Explores the Influence of Sound and Music in Marketing Toys Based on Gender

14 November 2024

A groundbreaking study from Queen Mary University of London has unveiled that the soundscapes and music featured in toy commercials play a crucial role in…

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Dual Impacts of Bridging Boundaries

8 September 2024

In the complex landscape of international business, it’s common for companies to assign their employees as expatriates in overseas roles. These expatriates are essential for…

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