Making AI Work for Marketers Without Replacing Human Judgment

8 October 2026

Artificial intelligence can produce dozens of marketing messages in seconds, but deciding which one will actually connect with customers remains a much harder task. New…

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Overreliance on AI Could Undermine Managers’ Decision-Making, Study Finds

9 September 2026

Generative artificial intelligence (Gen-AI) has become a routine part of working life. Still, overreliance on the technology could weaken managers’ ability to develop moral insight,…

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Low-grade AI content undermines creators and consumers, but quality AI could improve things

11 March 2026

Many people spend time scrolling through platforms such as YouTube, Reddit, or TikTok looking for interesting videos, posts, or creative work. However, it is becoming…

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How Mindfulness Enhances the Use of GenAI in Project Management Transformation

12 February 2026

New research surveying more than 440 project managers across the globe has drawn attention to a crucial link between mindfulness and the successful adoption of…

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Almost a Third of New Software Code Is Being Written by AI

27 January 2026

Generative AI is rapidly reshaping software development, and the pace of change is striking. Recent research shows that AI-assisted coding has spread quickly over the…

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When Technology Feels Like Magic, It Becomes Easier to Accept

12 November 2025

It is commonly assumed that people who are confident with technology are the ones most eager to adopt artificial intelligence. However, recent research published in…

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AI-driven creativity enhances virtual shopping journeys

16 October 2025

Art infusion theory, which suggests that displaying art in retail spaces can positively influence consumer behaviour, has now been extended to virtual environments. Cornell University…

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Energy-Efficient Artificial Intelligence Inspired by Human Brain Functionality

31 March 2025

Artificial Intelligence (AI) is making significant strides in performing complex calculations and analysing data more swiftly than humans. Yet, these capabilities demand substantial energy, contrasting…

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Victors and Vanquished: The Impact of Generative AI on the Freelance Employment Landscape

30 January 2025

A recent study led by an international team of researchers, including Dr Fabian Braesemann from the Oxford Internet Institute at the University of Oxford, has…

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Emerging AI Economy Predicts and Sells Your Choices Before You Make Them, Experts Caution

31 December 2024

Shortly, AI assistants may predict and shape our decision-making processes early, selling these nascent “intentions” to businesses equipped to fulfil these needs before we even…

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ChatGPT’s Shortcomings Indicate It’s Not Ready to Supplant Finance Experts

22 December 2024

Large language models such as ChatGPT have demonstrated proficiency in selecting multiple-choice answers on financial licensing exams, yet they encounter difficulties when tasked with more…

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