Study from ESMT Berlin Uncovers Key Startup Communication Insights

16 January 2026

A new study explains how entrepreneurs can gain support for their ideas from the many people in online audiences who never post comments. While most…

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Fraud detection drives loyalty: institutions that protect victims keep more customers than banks untouched by fraud

23 September 2025

Financial institutions face a relentless battle against fraudsters who drain money from customer accounts. Banks collectively spend millions each year trying to identify the culprits…

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Secure Improved Loan Terms by Partnering Effectively

17 July 2024

In the bustling aisles of Target, where shoppers browse through blouses and blenders, there’s also the enticing option to enjoy a cappuccino at one of…

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Researchers find that nearly half of B2B startups choose not to market themselves

16 May 2024

Marketing is a pivotal strategy for fostering growth within early-stage business-to-business (B2B) startup firms. However, despite its potential to drive success, many such enterprises opt…

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Creating excitement around new products can impact their success

13 April 2024

How companies unveil new products or generate anticipation can significantly impact their success once launched, as evidenced by recent findings from Binghamton University, State University…

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The perils of misaligned product co-development agreements and their potential to obstruct innovation within high-tech companies

11 April 2024

A recent study conducted by researchers from Mansoura University and the University of Guelph, soon to be published in the Journal of Marketing, delves into…

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Do companies need to sell expertise, components, or entire systems? This is the primary question that product managers and entrepreneurs must address

27 March 2024

A team of researchers from American University, University of Arizona, University of Texas-Arlington, and Texas Tech University have contributed a significant piece to the Journal…

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Variable compensation plans may lead to employee illness

26 March 2024

The rise in cases of employees being incapacitated due to mental health concerns such as fatigue, depression, sleep disturbances, and burnout has seen a significant…

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AI has the potential to enhance services for vulnerable customers

12 March 2024

Artificial intelligence has evolved into a multifaceted tool within the business sector, pivotal for enhancing sales, streamlining operations, and engaging with clientele. However, recent investigations…

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