AI Can Deliver Relevant Advertising Without Invading Online Privacy, Research Shows

29 June 2026

The belief that effective digital advertising requires tracking users across websites has shaped the online economy for years. However, new research from the University of…

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Lack of Information Fuels Misinformation

10 May 2026

Capturing public attention has become essential for communicating science, but making scientific content engaging can come at a cost. Information designed to attract clicks, shares…

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Do TV Ads Make an Impact? Smart TVs Reveal All

8 April 2026

Despite all the excitement around streaming platforms, traditional broadcast television still attracts the largest share of advertising spending. This year, companies are expected to spend…

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Star gossip creates a sense of social connection

10 February 2026

Long ago, when communities were centred around small villages, a person’s safety and sense of belonging were closely linked to their relationships with local leaders…

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Customers wonder: Lucky break or a sign from above?

23 November 2025

A corporation decides to dump toxic waste into a nearby river because it is cheaper than disposing of it safely. Shortly afterwards, a powerful storm…

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The Power of Popularity: Study Uncovers How Labels Shape News Engagement

21 July 2025

New research from the University of Georgia has revealed a fascinating dimension of how we engage with news online: it’s not always the subject of…

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Empathy drives positive online reviews for small businesses, Tulane research suggests

1 June 2025

Consumers frequently consult online reviews as an essential step when deciding where to shop, dine, or obtain various services. However, recent research from Tulane University…

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In Facebook Advertisements, Users Might Disapprove of ‘Likes’

4 November 2024

Scrolling through your Facebook feed, you will likely encounter a barrage of advertisements, each vying for your attention and urging you to click on them.…

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Love Not for Sale: TikTok Users Crave Authenticity in Sponsored Posts, Opting for Lesser-Known Creators Over Major Influencers

3 September 2024

Prominent TikTok influencers might need to rethink their strategies for brand-sponsored campaigns, as research suggests followers prefer the authenticity of smaller creators over super influencers…

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