When Digital Targeting Feels Too Invasive
Years into the large-scale shift towards personalised digital marketing, many people recognise a familiar experience. You search for a product online or casually mention it…
behavioral psychology
ESMT Berlin Research: What Makes Salespeople Reluctant to Promote Radical Innovations
Companies continue to invest heavily in breakthrough technologies, ranging from advanced industrial software to AI-driven platforms. Yet many of these radical innovations fail to gain…
Ambition ignites when entrepreneurs are told success isn’t guaranteed
A recent study suggests that entrepreneurs often become more committed to their ventures when they are told they are likely to fail. Rather than discouraging…
Experiencing natural disasters influences CEOs to prioritise workplace safety, new study finds
Experiencing a natural disaster during childhood can have a lasting influence on how business leaders think about employee wellbeing decades later, according to a new…
Star gossip creates a sense of social connection
Long ago, when communities were centred around small villages, a person’s safety and sense of belonging were closely linked to their relationships with local leaders…
Encouraged in Theory, Rejected in Practice: The Cost of Consumer Stigma
A newly released study in the Journal of Consumer Psychology highlights a quiet contradiction within ethical consumer behaviour. While many shoppers express strong moral approval…
From abstract threat to urgent reality: What changes when climate risk becomes personal
A subtle shift in how climate risk is communicated—specifically, referring to a person’s own local area—can significantly boost engagement with disaster preparedness messages, according to…
Employee Delight: The Hidden Catalyst for Organisational and Individual Success
Eight in ten people in Spain report being satisfied with their jobs, according to research by the 40dB Institute. Yet satisfaction alone does not tell…
Cambridge Scientist’s Open Letter to Greggs Reveals the Surprising Trick That Could Double Vegan Sausage Roll Sales
A groundbreaking new study published in Frontiers in Sustainable Food Systems has revealed a strikingly effective strategy for increasing the consumption of low-emission foods, potentially…
Flourishing teams fuel success
James Ritchie-Dunham, a clinical associate professor of strategy at Texas McCombs, has long been intrigued by the question of why some work teams appear happier…
Nostalgia as a Catalyst for Value in Company Acquisitions
When companies change hands, the common assumption has been that employee nostalgia is a hindrance to progress. Conventional wisdom suggests that workers who long for…
It Takes More Than Money to Retire Well
How much do you know about money? According to Ramesh Rao, the answer to that question may hold more weight than one might think, especially…