Why Some AI Ads Work While Others Fall Flat
Artificial intelligence can create remarkably realistic images and experiences, but that does not mean advertisers should use it simply because they can. A study led…
consumer behaviour
When Sugar Cravings Win Over Health
Researchers at HSE University–Perm used electroencephalography (EEG) to examine how sugar cravings and health consciousness influence consumers’ evaluations of Cola-flavoured beverages. Their findings suggest that…