Author Archives: support

When Digital Targeting Feels Too Invasive

Years into the large-scale shift towards personalised digital marketing, many people recognise a familiar experience. You search for a product online or casually mention it in conversation, and before long, advertisements for that exact item begin appearing across apps, websites, and social media feeds. While the technology behind this level of targeting can be impressive, the experience itself often feels intrusive rather than helpful. Instead of creating convenience, it can leave users with a lingering sense of discomfort.

This reaction is at the heart of recent research led by marketing scholar Wayne Hoyer at the McCombs School of Business, University of Texas at Austin. His work suggests that when personalisation goes beyond what consumers consider acceptable, it triggers a distinct emotional response described as “creepiness”. Rather than improving engagement, this feeling can have the opposite effect, significantly reducing a person’s willingness to make a purchase. What may seem like effective targeting from a technical perspective can therefore become counterproductive from a psychological one.

The research proposes that this sense of unease does not come from digital marketing itself, but from how individuals interpret it. The emotional response develops in two stages. First, consumers experience ambiguity, questioning how and why they are seeing a particular advertisement. This is followed by a more troubling interpretation, where the message is perceived as evidence of surveillance. When people begin to feel as though they are being watched or tracked too closely, the emotional reaction intensifies and becomes negative.

To explore this further, researchers conducted multiple studies involving around 1,800 participants. Some individuals were exposed to highly targeted advertisements, such as seeing promotions for products shortly after discussing them, while others were shown non-targeted ads. Participants were then asked to evaluate their level of discomfort and explain their reactions. The findings showed that feelings of ambiguity and perceived surveillance accounted for the majority of reported unease. Personalised ads were also found to significantly increase the sensation of being monitored, and as these feelings grew stronger, willingness to purchase declined noticeably.

The studies also revealed that certain individuals are more sensitive to these effects than others. People who are generally sceptical of advertising or concerned about the reach of technology were more likely to interpret targeted messaging as intrusive. For these groups in particular, personalisation quickly shifts from being a useful feature to an invasion of privacy. This highlights an important challenge for marketers, as the same strategy can produce very different reactions depending on the audience.

Attempts to reduce these negative feelings have shown limited success. Strategies such as increasing transparency about data use, offering incentives, or including positive imagery in advertisements can soften reactions slightly. Still, they do not fully eliminate the sense of discomfort once it has been triggered. As a result, the research suggests that prevention is far more effective than correction. Designing marketing approaches that avoid creating ambiguity or signalling excessive surveillance is crucial. Although it is possible that consumers may become more accepting of personalisation over time, marketers must carefully balance innovation with respect for privacy to avoid pushing their audiences away.

More information: Alisa Petrova et al, The Phenomenon of Creepiness in a Digital Marketing World, Psychology and Marketing. DOI: 10.1002/mar.70089

Journal information: Psychology and Marketing Provided by University of Texas at Austin

A New Analysis of the Paradox of Firms’ Proprietary Technologies

A firm’s capacity to develop distinctive technology can be a powerful strategic advantage, yet it may also become an expensive and isolating trait. A recent study in the Strategic Management Journal offers compelling empirical evidence of this tension, illustrating both the rewards of technological distinctiveness and the potential drawbacks of standing apart from industry norms. The findings point to a nuanced paradox: while uniqueness can drive superior outcomes, it may simultaneously impose hidden costs that offset its benefits.

The research, conducted by Yang Fan of Colby College, Lubomir Litov of the University of Oklahoma, Mu-Jeung Yang of the University of Colorado, and Todd Zenger of the University of Utah, centres on the inherent trade-off firms face when pursuing unique technological paths. On one side, highly distinctive technologies are more difficult for competitors to replicate, thereby strengthening intellectual property protection and sustaining competitive advantage. On the other hand, such uniqueness can distance firms from the broader technological ecosystem, limiting their ability to draw insights from related developments across the industry.

This tension raises important strategic questions. As Mu-Jeung Yang notes, it is not only whether technological uniqueness benefits firms on average, but also which types of firms are most likely to gain or lose from it. In other words, the value of uniqueness is not uniform. It depends on contextual factors such as industry dynamics, the pace of technological change, and a firm’s own strategic orientation. Understanding these contingencies is central to evaluating whether pursuing a distinct technological trajectory is worthwhile.

To investigate this trade-off in depth, the researchers developed an innovative measure of technological uniqueness. Building on prior work in patent analysis, they assessed how closely a firm’s technological profile aligns with that of its competitors. Firms whose patent portfolios diverge significantly from industry peers are considered more technologically unique. Using this framework, the team examined how such uniqueness influences knowledge spillovers, financing costs, and overall financial performance, thereby capturing both its benefits and its associated constraints.

The results reveal a complex picture. Firms with greater technological uniqueness tend to achieve stronger performance outcomes, while those with lower levels of uniqueness often underperform. However, these advantages come with notable downsides. Highly unique firms receive fewer knowledge spillovers from competitors, reducing opportunities for learning and incremental improvement. Moreover, their distinctiveness can make them harder for external stakeholders to evaluate. Equity analysts, for instance, may struggle to interpret their prospects and are more likely to discontinue coverage, further increasing informational opacity.

Ultimately, the study suggests that the decision to invest in unique technology must be carefully calibrated. Firms operating in environments with rapid and substantial knowledge spillovers may find that excessive uniqueness limits their access to valuable external insights. Similarly, in capital-intensive industries, the costs associated with developing and sustaining unique technologies can outweigh the benefits. By contrast, firms pursuing aggressive growth strategies and substantial research and development investments are better positioned to capitalise on technological distinctiveness. In this sense, the value of uniqueness is contingent, shaped by both industry conditions and firm-specific capabilities.

More information: Yang Fan et al, The technological uniqueness paradox, Strategic Management Journal. DOI: 10.1002/smj.70043

Journal information: Strategic Management Journal Provided by Strategic Management Society

Investors Showing Willingness to Spend More on Green Bonds

Investors who prioritise sustainability often argue that they can support environmentally friendly initiatives without giving up financial returns. However, recent research from the Texas McCombs School of Business challenges that assumption. The findings suggest that investors may, in fact, be willing to accept slightly lower returns in exchange for environmentally responsible investments. At the same time, this behaviour presents a potential opportunity for governments to raise additional funding for sustainable projects by tapping into this preference.

Evidence from Germany’s sovereign bond market reveals that investors are quietly paying a premium for green bonds. Rather than offering higher returns, these bonds tend to yield slightly less than their conventional counterparts, indicating that investors are effectively accepting a financial trade-off. This difference, referred to as the “greenium,” reflects the added value investors place on environmentally labelled securities. The term captures the idea that sustainability itself can influence pricing in financial markets.

The study, led by Aaron Pancost alongside Stefania D’Amico of the Federal Reserve Bank of New York and Johannes Klausmann from the University of Houston, examined German government bonds issued between 2009 and 2023. Germany provided an ideal case study because each green bond is paired with a nearly identical conventional bond, sharing the same issuer, maturity, and coupon rate. This pairing allows researchers to isolate the effect of the “green” label itself, ensuring that any price difference can be attributed to investor preferences for sustainability rather than other variables.

Even so, measuring the greenium proved more complex than simply comparing yields between paired bonds. Market dynamics can influence spreads for reasons unrelated to environmental considerations. For instance, traditional German bonds are often used as safe-haven assets during periods of uncertainty or as collateral in financial transactions, which can distort pricing. To address this, the researchers developed a broader analytical approach, modelling pricing trends separately for green and conventional bonds. By comparing these patterns, they derived a more precise estimate of the greenium.

Their findings show that the greenium averaged around four basis points over time, equivalent to roughly four per cent of the yield on a ten-year bond. However, this premium was not constant. It tended to increase following major climate-related events, such as severe flooding in Germany, and during periods of heightened energy stress. After Russia invaded Ukraine, for example, the greenium rose to approximately seven basis points. By 2023, the premium was more pronounced in short-term bonds than in long-term ones, suggesting that investors expect the gap to narrow over time.

Although the difference between green and conventional bonds is relatively modest, its implications are significant. By accepting slightly lower yields, investors are effectively subsidising environmentally beneficial projects. This behaviour could allow governments to issue more short-term green bonds at reduced interest rates, lowering borrowing costs for taxpayers. While countries such as Germany, France, and the UK have already embraced green bond issuance, the United States has yet to do so at the federal level. The research highlights this as a missed opportunity, as growing investor demand indicates a clear willingness to prioritise sustainability—even at the expense of marginal financial returns.

More information: Stefania D’Amico et al, The benchmark greenium, Journal of Financial Economics. DOI: 10.1016/j.jfineco.2025.104217

Journal information: Journal of Financial Economics Provided by University of Texas at Austin

ESMT Berlin Research: What Makes Salespeople Reluctant to Promote Radical Innovations

Companies continue to invest heavily in breakthrough technologies, ranging from advanced industrial software to AI-driven platforms. Yet many of these radical innovations fail to gain traction, not because customers reject them, but because sales teams are hesitant to promote them actively. Recent research from ESMT Berlin highlights a crucial psychological barrier underlying this reluctance: the fear among salespeople of “losing face” when engaging with customers. This fear, rooted in concerns about professional image and credibility, can quietly undermine even the most promising innovations before they reach the market.

The study, conducted by Bianca Schmitz (ESMT), Julian Schmalstieg (Freie Universität Berlin), Olaf Ploetner (ESMT), Andreas Eggert (Freie Universität Berlin), and Johannes Habel (University of Houston), provides a comprehensive examination of this issue. Their article, Selling Radical Innovations, was published in the peer-reviewed journal Industrial Marketing Management. Drawing on 69 in-depth interviews with managers and sales professionals, alongside two large-scale surveys involving nearly 400 industrial salespeople across the United States and the United Kingdom, the researchers uncover an often-overlooked emotional mechanism that hinders the commercial success of innovative products.

Radical innovations differ fundamentally from incremental improvements. These products typically involve unfamiliar technologies, target new customer segments, or require entirely different business models. As a result, they push salespeople beyond their established areas of expertise. Unlike routine product upgrades, which rely on existing knowledge and relationships, radical innovations demand adaptability, learning, and engagement with uncertainty. This shift creates a challenging environment in which traditional sales approaches may no longer be sufficient.

The research shows that salespeople frequently anticipate what the authors describe as “consultation failures.” These may include providing incorrect information, being unable to respond effectively to customer questions, or making commitments that cannot ultimately be fulfilled. Such expectations heighten anxiety about negative evaluation, leading to a fear of public embarrassment or damage to professional reputation. This emotional response goes beyond a simple lack of knowledge; it reflects a deeper concern about being perceived as incompetent in front of clients.

Importantly, the study finds that this fear has a measurable impact on performance. Salespeople who experience a strong fear of losing face are significantly less effective in selling radical innovations, which can cause even high-quality products to struggle in competitive markets. The effect is particularly pronounced among individuals with very high personal standards, low openness to change, or limited experience navigating uncertain situations. Interestingly, top-performing sales professionals—especially those who strongly identify as product experts—may be more vulnerable, as radical innovations often require collaboration and continuous learning rather than mastery from the outset.

At the same time, the findings suggest that this barrier can be overcome. When salespeople feel supported, confident, and encouraged to engage collaboratively, radical innovations are more likely to succeed. The research indicates that organisations must move beyond traditional product-focused training and instead invest in consultation support systems, foster adaptability, and redefine the sales role. Rather than acting as solitary experts, successful salespeople in this context become collaborative problem-solvers who work closely with technical specialists. In this way, the key determinant of success lies not in the innovation itself, but in the psychological environment surrounding its sale.

More information: Bianca Schmitz et al, Selling radical innovations, Industrial Marketing Management. DOI: 10.1016/j.indmarman.2025.09.002

Journal information: Industrial Marketing Management Provided by ESMT Berlin

SKKU Professor Unveils Innovative Talent Recruitment Strategy

Sang Won Han, an Assistant Professor of Sociology at Sungkyunkwan University and co-first author of the study, has collaborated with Shinjae Won, an Associate Professor of Management and Strategy at Ewha Womans University, to publish new research in the Strategic Management Journal, one of the leading publications in the field of management. Their paper, titled “Hiring at the Tip of the Funnel: Externalising the Work of Integrating and Coordinating Diverse Human Capital,” presents a fresh perspective on how organisations can address one of the most persistent challenges in talent recruitment.

When firms recruit externally, they encounter a fundamental trade-off. On one hand, hiring from diverse sources brings in valuable knowledge, skills, and perspectives that can drive innovation. On the other hand, such diversity can increase the complexity and cost of integrating employees with different backgrounds, experiences, and ways of working. Traditional approaches tend to frame this as a choice between diversity and efficiency, often forcing firms to prioritise one at the expense of the other.

This study moves beyond that conventional framing by examining talent mobility through the lens of inter-firm networks. Rather than focusing solely on individual hiring decisions, the research highlights how firms are embedded within broader systems of employee movement across organisations. It argues that a company’s performance is shaped not just by whom it hires directly, but by its position within this wider network of talent flows.

Central to the study is the concept of the “Tip of the Funnel.” This strategy involves firms concentrating their recruitment efforts on a small number of carefully selected organisations that themselves attract talent from a wide range of sources. By doing so, firms can gain indirect access to diverse knowledge and capabilities without bearing the full internal costs of integrating highly varied employees. In essence, the integration work is partially externalised to upstream firms within the network.

Empirical evidence supports the effectiveness of this approach. The study highlights the example of Nvidia in 2016, which focused its hiring on a limited set of firms such as Cisco and Intel—organisations that themselves recruited broadly. By positioning itself at the downstream end of this “funnel,” Nvidia was able to benefit from diverse human capital while maintaining organisational coherence. This network positioning was associated with strong innovation performance, suggesting that such strategies can significantly enhance firm outcomes.

The research also finds that the advantages of this approach are particularly pronounced in organisations with cohesive cultures, where shared values and norms facilitate the integration of new employees. Overall, the study reframes talent acquisition as a question of strategic positioning within talent mobility networks. As Professor Han explains, firms can improve performance by selectively hiring from organisations that have already integrated diverse talent, turning network structure into a source of competitive advantage while balancing innovation with organisational efficiency.

More information: Sang Won Han et al, Hiring at the tip of the funnel: Externalizing the work of integrating and coordinating diverse human capital, Strategic Management Journal. DOI: 10.1002/smj.70076

Journal information: Strategic Management Journal Provided by Sungkyunkwan University External Affairs Division

Managers Must Recognise Both the Strengths and Weaknesses of Online Meetings

Video meetings have become a central feature of modern workplaces, particularly as organisations adopt remote and hybrid working arrangements. A recent study involving senior managers in the IT sector highlights how video meetings influence leadership in complex and sometimes contradictory ways. Platforms such as Microsoft Teams and Zoom are now firmly embedded in daily organisational routines. Despite their widespread use, their effects on leadership have not been thoroughly examined from the perspective of both the opportunities and constraints created by digital technology. Research conducted at the University of Eastern Finland addresses this gap by exploring how video technology shapes the experience of managers leading remote teams.

The study found that video technology plays a dual role in leadership. In some situations, it functions primarily as a tool for sharing information. Managers frequently rely on video meetings to communicate updates, conduct staff briefings, or deliver pre-recorded messages to employees. In these cases, video provides a practical way to distribute information quickly and consistently across teams. At the same time, video meetings also serve as an interactive platform that allows managers to hold discussions, exchange ideas, and engage directly with both teams and individual employees.

Many managers consider video technology to be a flexible and efficient method of communication. It allows people to participate in meetings regardless of location and reduces the need for travel. However, the study suggests that the interactive use of video meetings also presents several challenges. Researchers identified five key tensions that shape how managers experience and manage video-based communication in their daily work.

The first tension involves flexibility and inflexibility. Video meetings can streamline time management by making it easier to organise discussions across different locations and time zones. Managers and employees can connect quickly without logistical complications. Yet the same convenience can create pressure when meetings accumulate rapidly. Because scheduling a video call is so simple, calendars often become overcrowded, which can lead to stress and fatigue for managers who must attend numerous meetings throughout the day.

A second tension concerns social connection and social distance. Video meetings allow teams to maintain contact and visibility even when colleagues are physically separated. Seeing one another on screen can help preserve a sense of belonging and collaboration. Nevertheless, digital interaction often lacks the spontaneity and emotional richness found in face-to-face encounters. Casual conversations and subtle emotional cues are more difficult to convey through a screen, meaning that employees may still feel socially distant despite frequent video communication.

The third tension identified in the study relates to participation and passivity. Although video meeting platforms offer tools designed to encourage engagement, managers frequently encounter difficulties in motivating employees to participate actively. Some individuals prefer to keep their cameras turned off, multitask during meetings, or remain silent while others contribute. As a result, leaders may struggle to generate meaningful dialogue or ensure that all voices are heard during discussions.

The research also identified two additional tensions related to information sharing and workplace equality. Video meetings are effective for transmitting formal information quickly and clearly, yet they often fail to capture informal knowledge, subtle cues, and tacit insights that emerge naturally in physical workplaces. Furthermore, while video meetings can create greater equality by allowing employees in different locations to join the same discussion, they may also reveal differences in how individuals communicate, participate, and engage with digital tools. According to Professor Jonna Koponen, the study highlights that successful remote leadership requires managers to balance the possibilities offered by technology with the limitations it inevitably introduces.

More information: Jonna Koponen et al, Dual edge: exploring technological affordances and constraints of video technology in e-leadership, Information Technology and People. DOI: 10.1108/ITP-09-2024-1157

Journal information: Information Technology and People Provided by University of Eastern Finland

Augmented Reality Training Enhances Job Performance by 79% for Employees with Disabilities

Employment can be an important pathway to independence, dignity and belonging. Having a job allows people to earn their own income, develop new skills and become active members of their communities. Work can also improve mental and physical wellbeing by providing a sense of purpose and social connection. However, for many individuals with intellectual and developmental disabilities (IDD), access to employment opportunities remains limited.

Despite the benefits of work, only about 15% of individuals with IDD are employed in competitive and integrated workplaces. This means that many people with disabilities are excluded from opportunities that could improve their quality of life. Competitive, integrated employment refers to jobs where individuals with disabilities work alongside people without disabilities and receive fair wages. Although efforts have been made to increase inclusion, many barriers still prevent individuals with IDD from entering or remaining in the workforce.

Several programmes aim to support individuals with disabilities in finding and keeping jobs. Supported employment programmes provide job coaching, where trained professionals guide workers through tasks and help them adjust to the workplace. Another approach, known as customised employment, adapts job roles to match better the strengths and needs of both the employee and the employer. These programmes have helped many individuals gain employment, but challenges continue to affect long-term success.

One of the main difficulties is the inconsistency of support services. Job coaches may leave their positions frequently, which can interrupt training and make it harder for employees to maintain progress. Individuals with IDD may also experience social and environmental challenges at work, such as understanding workplace expectations, communicating with colleagues and completing complicated tasks. These challenges can make it harder for individuals to remain employed over time.

Researchers at Florida Atlantic University explored whether augmented reality (AR) technology could help address some of these barriers. They developed an AR-based application designed to function as a digital job coach. The system provides real-time instructions and guidance while a person is completing a task, helping users follow each step without relying entirely on direct support from another person.

To test this idea, researchers conducted a study in which participants with IDD worked as library assistants and practised shelving books. This task was selected because it requires several skills at once, including reading labels, listening to instructions and using logical thinking to organise books correctly. These types of skills can be challenging when learning a new job, making the task a useful way to evaluate whether AR technology could improve training and performance.

At the beginning of the study, participants attempted the task without the AR system. During this baseline phase, their performance was quite low. On average, participants completed only about 14% of the required steps correctly. Once the AR-based job coach was introduced, however, performance improved dramatically. Participants began following the real-time instructions provided by the system, which helped them complete the tasks more accurately and independently.

With the AR support in place, average task accuracy increased to 93%, and some participants reached 100% accuracy. All participants eventually achieved the study’s mastery criteria by completing at least 90% of the task steps correctly and independently across multiple sessions. The findings, published in Focus on Autism and Other Developmental Disabilities, suggest that augmented reality could become a powerful and cost-effective tool for job training. By providing real-time guidance, AR technology may help individuals with IDD learn tasks faster, work more independently and gain better access to meaningful employment opportunities.

More information: Ayse Torres et al, Augmented Reality Enhanced Supported Employment for Individuals With Intellectual and Developmental Disabilities, Focus on Autism and Other Developmental Disabilities. DOI: 10.1177/10883576251407604

Journal information: Focus on Autism and Other Developmental Disabilities Provided by Florida Atlantic University

Cuts to Tuberculosis Support Funding May Result in $80 Billion Cost to Families Globally

More than a year after the second administration of Donald Trump began dismantling the United States Agency for International Development, concerns are continuing to emerge about the broader global health effects of reduced international aid. A new study led by a researcher at the Boston University School of Public Health suggests that cuts to foreign assistance could significantly increase the financial burden on families affected by Tuberculosis (TB) in low- and middle-income countries.

The study, published in PLOS Medicine, estimates that the loss of USAID funding alone could create approximately $7.5 billion in additional costs for households in low- and middle-income countries that include at least one person diagnosed with TB. Researchers also warn that nearly four million more households could face what the World Health Organization describes as “catastrophic costs,” a term used when medical and related expenses exceed 20 per cent of a household’s annual income under the WHO End TB Strategy.

In the most severe scenario considered in the research, the financial consequences could be far greater. If all international funding for TB programmes were eliminated, the economic burden placed on affected households could climb to nearly $80 billion worldwide. Such a scenario would represent a dramatic increase in the costs families must absorb while coping with the disease.

Before 2025, international aid played a critical role in maintaining access to TB prevention, diagnosis, and treatment services, particularly in countries with limited healthcare resources. USAID alone accounted for almost 20 per cent of funding for TB services in many countries.
Meanwhile, the Global Fund to Fight AIDS, Tuberculosis, and Malaria supplied roughly 76 per cent of international TB funding, with the United States contributing more than a third of that support. These investments were associated with measurable progress: between 2023 and 2024, the global TB infection rate declined by nearly two per cent, while deaths fell by around three per cent.

The new analysis arrives as the world approaches World Tuberculosis Day on March 24, an annual event intended to raise awareness about the disease and the efforts to eliminate it. Researchers say the findings highlight the urgent need for sustained international support to maintain access to TB services and prevent further health and economic hardship.

The study’s lead author, Dr Allison Portnoy of BUSPH, emphasised that international funding has been central to expanding access to TB diagnosis and treatment. Without continued support from donors such as USAID and the Global Fund, many countries could experience disruptions to essential services. According to Portnoy, such disruptions would not only worsen health outcomes but also place severe financial strain on households, particularly those already living in poverty.

To conduct the research, Portnoy and colleagues from the Harvard T.H. Chan School of Public Health, the London School of Hygiene & Tropical Medicine, and the University of Glasgow School of Health and Wellbeing used epidemiological and economic models covering 79 low- and middle-income countries. Their projections examined several possible funding scenarios, ranging from maintaining 2024 aid levels to eliminating major donor contributions.

The researchers note that a TB diagnosis often creates multiple financial pressures for families. These can include direct medical expenses such as tests, medicines, or consultations, as well as non-medical costs like transportation to clinics, accommodation during treatment, and additional nutritional needs. However, the largest burden frequently comes from lost income when patients are unable to work during lengthy treatment periods. The study suggests that without stable international support, many families may be forced to deplete savings, borrow money, or sell assets, increasing the risk of long-term poverty and economic instability.

More information: Allison Portnoy et al, The potential impact of reduced international donor funding on the household economic burden of tuberculosis in low- and middle-income countries: A modeling study, PLOS Medicine. DOI: 10.1371/journal.pmed.1004946

Journal information: PLOS Medicine Provided by Boston University School of Public Health

New Research Investigates Why Consumers Prefer Familiar Brands or Explore New Ones

Why do people often continue choosing familiar brands and options even when better alternatives might exist? A recent study co-authored by an Illinois Institute of Technology researcher examines the decision-making processes that shape when people remain with what they know and when they choose to explore something new. The research highlights how individuals weigh immediate rewards against the potential benefits of trying unfamiliar options, offering insights into consumer behaviour, technology adoption, and innovation.

Stanton Hudja, assistant professor of business analytics and strategy at the Stuart School of Business at Illinois Institute of Technology, studies how people make everyday choices, such as selecting a new grocery brand or adopting emerging technology. His paper, Strategies in the Multi-Armed Bandit, published in Experimental Economics and co-authored with Daniel Woods of Macquarie Business School, explores how individuals weigh the risks of experimentation against the reliability of familiar choices.

To study this behaviour, the researchers used the classic multi-armed bandit problem, an experimental scenario in which participants repeatedly choose between several slot machines, each offering different potential payouts. Participants had to decide whether to continue selecting machines that previously delivered good outcomes or test new machines that might produce higher rewards. By analysing these decisions, the researchers compared different strategy models and refined them to represent better how people balance exploration with short-term gains.

The findings suggest that many people avoid new brands or technologies because uncertainty discourages experimentation. Individuals often undervalue the long-term benefits of gathering information about unfamiliar options, since doing so requires effort and does not guarantee immediate rewards. Understanding these patterns could help businesses, policymakers, and innovators design approaches that encourage people to experiment with new products, services, and ideas, potentially leading to broader economic and social benefits.

More information: Stanton Hudja et al, Strategies in the multi-armed bandit, Experimental Economics. DOI: 10.1017/eec.2025.10027

Journal information: Experimental Economics Provided by Illinois Institute of Technology

Linking Childcare Responsibilities to Gender Disparities in Poverty in the United States

A new study published on 11 March 2026 in the open-access journal PLOS One suggests that gender differences in poverty rates in the United States may be more closely linked to women’s life circumstances than to gender itself. The research, conducted by Patti Fisher of Virginia Tech, highlights how responsibilities such as caring for dependent children can shape economic outcomes. According to the findings, the higher poverty rates observed among women may reflect the structural and social conditions they are more likely to experience rather than an inherent effect of gender alone.

In the United States, women have long faced higher poverty rates than men and often encounter more limited access to financial resources and economic opportunities. A range of factors—including employment status, educational attainment, and overall health—are known to influence the likelihood that an individual will fall below the poverty threshold. However, it has remained unclear whether these factors affect men and women differently, or whether gender itself acts as a direct driver of poverty. The new study sought to explore this question by examining how personal and household circumstances interact with poverty risk.

To investigate these relationships, Fisher analysed data from 1,383 households headed by a single adult. The sample included 833 female-headed households and 550 male-headed households drawn from the 2022 Survey of Consumer Finances. By focusing on households with a single adult decision-maker, the research aimed to provide a clearer comparison of economic conditions between men and women. The analysis examined which factors were associated with living below the federal poverty line and whether these factors operated differently depending on the gender of the household head.

The results showed several patterns that applied similarly to both men and women. Working for an employer, being self-employed, attaining higher levels of education, and being older were all associated with a reduced likelihood of living in poverty. In contrast, individuals who reported their health as only “fair” or who experienced uncertainty about their future income were more likely to face poverty. For the most part, these relationships were consistent across genders, suggesting that many of the same social and economic influences shape poverty risk for both men and women. One notable difference, however, emerged in relation to employment: paid work tended to reduce poverty risk more strongly for men than for women.

Economic differences between the two groups were also reflected in household wealth. Male-headed households reported nearly double the average net worth of female-headed households, with figures of approximately $489,310 compared with $250,917. Yet when individual characteristics and circumstances were taken into account, simply being female was not independently linked with higher poverty rates. Instead, the analysis indicated that differences in their household situations largely explained women’s higher rates of poverty. Female-headed households were far more likely to include dependent children—38.3 per cent compared with 12.7 per cent among male-headed households—and they also reported poorer health and greater uncertainty about income.

These findings suggest that gender disparities in poverty may arise from unequal life conditions rather than gender alone. Fisher notes that these structural differences are important when considering how anti-poverty strategies are designed. For instance, childcare responsibilities can restrict women’s ability to fully benefit from employment opportunities, even when they participate in the labour market. As a result, policies that focus solely on increasing employment without addressing caregiving constraints may fail to reduce gender disparities in economic outcomes.

The study does have limitations. Because the analysis used cross-sectional data, it cannot establish direct cause-and-effect relationships between the factors examined and poverty outcomes. Nevertheless, the research highlights the importance of recognising how work, family responsibilities, and health interact in shaping financial security. Fisher emphasises that gender alone does not place individuals at risk of poverty; rather, everyday circumstances—such as balancing employment with childcare—can influence how economic opportunities translate into financial stability. These findings suggest that policies designed to reduce poverty may need to address specific barriers, particularly childcare responsibilities, to reduce gender gaps in poverty rates effectively.

More information: Patti J. Fisher, Gender and poverty in the United States: Evidence from the Survey of Consumer Finances, PLOS One. DOI: 10.1371/journal.pone.0343238

Journal information: PLOS One Provided by PLOS

How Hotel Mergers Could Improve Efficiency: Insights from a Data-Driven Model

Researchers have developed a data-driven analytical framework that demonstrates how hotel mergers may unlock substantial efficiency gains, even when the properties involved already operate at high levels of performance. By examining how operational resources can be redistributed after consolidation, the framework reveals that strategic mergers can significantly reduce excess capacity and improve the use of existing assets across the hospitality sector.

The study evaluates potential merger scenarios among 58 hotels located in Oman. To carry out the analysis, the researchers constructed an integrated modelling approach that combines inverse data envelopment analysis (IDEA) with an ordered weighted averaging (OWA) operator. This framework allows the model to estimate how the operational inputs of two hotels might be optimised if the properties were combined into a single entity. Key inputs considered in the analysis include the number of rooms, bed capacity, staffing levels, and employee salary expenditures. By adjusting these variables within the model, the researchers can simulate how resources may be redistributed in a merged operation while maintaining the same level of service output.

A distinguishing feature of the framework is its ability to preserve relationships among operational variables. Traditional merger evaluation methods frequently remove highly correlated inputs in order to simplify modelling, yet doing so may introduce bias or distort operational realities. In contrast, the new framework retains these relationships, allowing the analysis to reflect the interconnected nature of hotel resources. For instance, staffing levels, salaries, room capacity, and bed availability are closely linked in practice, and evaluating them together provides a more realistic picture of potential post-merger performance.

To identify the most beneficial combinations, the researchers simulated every possible pairing among the 58 hotels. Each scenario was evaluated to determine whether merging the two properties would lead to measurable efficiency improvements. The model labels successful cases as “productive post-mergers,” referring to combinations that can deliver genuine operational gains rather than simply pooling resources without improvement. This comprehensive simulation approach allows decision-makers to examine merger opportunities systematically instead of relying on intuition or limited financial indicators.

The results reveal that even hotels that are already classified as strongly efficient on their own may still benefit significantly from strategic consolidation. In several simulated scenarios, the combined operation required far fewer resources than the sum of the individual hotels before merging. In some cases, the model indicated that the required number of rooms and beds could fall by more than 90 per cent relative to the combined pre-merger capacity. These findings highlight the potential for eliminating duplicated capacity and improving resource allocation when operations are coordinated under a single structure.

The framework also illustrates how predictive analytics can assist hotel managers and investors in pre-merger planning. By identifying which partnerships are most likely to improve operational performance, the model helps stakeholders evaluate consolidation strategies more objectively. Improved asset utilisation, reduced staffing requirements, and lower operating costs are among the potential benefits revealed by the analysis.

Although the current study focuses on 58 hotels in Oman, the researchers emphasise that the framework can be expanded to larger datasets and other geographic contexts. Future research could also incorporate sustainability indicators such as energy consumption, water use, or environmental performance, enabling the model to support long-term planning for a more resource-efficient hospitality industry. Overall, the analytical framework offers a forward-looking tool for uncovering hidden efficiency opportunities and guiding strategic collaboration within increasingly competitive hotel markets.

More information: Amar Oukil et al, Uncovering Optimal Gains in Hotel Mergers in the Presence of Correlated Inputs: An Integrated OWA-Inverse DEA Framework, The Journal of Engineering Research. DOI: 10.53540/1726-6742.1311

Journal information: The Journal of Engineering Research Provided by Sultan Qaboos University

Research Reveals How Societies Can Achieve Well-Being and Climate Stability Beyond Economic Growth

Governments around the world have pledged to meet ambitious climate targets, yet their current strategies are widely considered insufficient. A central reason for this shortfall is the continued pursuit of economic growth in wealthy nations. As production and consumption expand in these economies, overall resource use and energy demand increase, making it more difficult to reduce greenhouse gas emissions at the pace required to stabilise the climate. Despite decades of negotiations and policy initiatives, emissions reductions remain too slow to align with the goals of the Paris Agreement. The result is growing concern among scientists and policymakers that existing approaches may not be capable of preventing severe ecological damage and escalating risks to human societies. The persistence of growth-oriented economic models, critics argue, continues to place pressure on ecosystems and climate systems that are already under strain.

An emerging body of research proposes an alternative framework known as post-growth. Rather than assuming that well-being must be tied to ever-expanding economic output, post-growth approaches suggest that societies can achieve high levels of human welfare while stabilising or even reducing overall economic throughput. This perspective emphasises orienting production toward the direct satisfaction of human needs and distributing resources more fairly across populations. By prioritising essential goods and services such as healthcare, housing, and food security, proponents argue that societies could maintain strong social outcomes without relying on continual expansion of gross domestic product. Such an approach also enables faster emissions reductions by reducing unnecessary consumption and redirecting resources toward sustainable infrastructure and technologies.

A recent study conducted by researchers from the Institute of Environmental Science and Technology at the Universitat Autònoma de Barcelona (ICTA-UAB), the University of Lausanne, and the International Institute for Applied Systems Analysis has sought to clarify how these ideas could be incorporated into climate modelling. Published in Nature Climate Change, the research outlines principles for constructing scenarios that reflect a genuine post-growth transition. The authors note that existing degrowth or post-growth scenarios in climate research often fail to apply the concept consistently. In many cases, they merely depict economies with stagnant or declining GDP while leaving the underlying structures of production and distribution unchanged. As a result, many potential pathways toward a post-growth society remain insufficiently explored within mainstream climate mitigation models.

Lead author Aljoša Slameršak explains that post-growth does not simply mean producing less within the current economic system. Instead, it involves fundamentally transforming what societies produce and how those goods and services are shared. This would require reducing activities that generate social or ecological harm while expanding those that support human needs and environmental restoration. From this perspective, measuring well-being solely through indicators such as income or overall economic activity becomes inadequate. Slameršak emphasises that well-being should instead be assessed according to whether people’s basic needs are met, including secure housing, access to healthcare, adequate nutrition, and other essential services that support a dignified standard of living.

The researchers also highlight the importance of incorporating demand-side strategies and targeted technological investments into post-growth climate scenarios. Conventional climate models often represent innovation through assumptions about continued economic expansion, which may obscure the real impacts of policies aimed at restructuring consumption patterns. According to co-author Joel Millward-Hopkins, a post-growth transition would involve redistributing resources and reshaping economic systems to guarantee a decent standard of living for everyone while keeping non-essential consumption within ecological limits. This requires significant reductions in global inequality, along with a gradual convergence of resource use between countries in the Global North and Global South toward levels compatible with both human well-being and planetary boundaries.

Although many studies have examined individual aspects of post-growth thinking, comprehensive modelling tools capable of integrating multiple principles simultaneously remain limited. Researchers note that further work is needed to assess how social and environmental goals progress together while identifying possible tensions between them. Nonetheless, previous research suggests promising possibilities. Some analyses indicate that basic human needs worldwide could be met using less than half of the energy and materials currently consumed. At the same time, the authors acknowledge that a transition toward post-growth would face significant political, institutional, and economic obstacles. Established interests that benefit from the current growth-based system may resist such changes. Yet the researchers also argue that growth-oriented climate scenarios rely on their own uncertain assumptions, particularly the large-scale deployment of unproven negative emissions technologies. In contrast, post-growth approaches emphasise structural transformation that could, at least in principle, emerge through democratic debate and collective social action.

More information: Aljoša Slameršak et al, Principles for a post-growth scenario of ambitious mitigation and high human well-being, Nature Climate Change. DOI: 10.1038/s41558-026-02580-6

Journal information: Nature Climate Change Provided by Universitat Autonoma de Barcelona