Why We Treat Money Differently: Mental Accounting Theory Explained
A $100 bonus from work might go straight into savings, while a $100 tax refund could quickly disappear on a shopping spree. Although both amounts…
behavioural economics
Economists Examine Why People Underreact or Overreact to New Information
When people receive new information, they often adjust what they believe. But those adjustments are not always proportional to the evidence. Sometimes people change their…
Understanding Eras: Discovering Audience Preferences Through Nostalgic Connections
When brands invest millions in nostalgia-driven advertising—such as Super Bowl commercials—they face a critical question: what if they choose the wrong era? Nostalgia is a…
Clear Communication About Price Increases Builds Customer Trust
Simply explaining where customers’ money goes could make them more willing to accept higher prices, according to new research from the University of Surrey. Published…
Firms that offload assets before acquiring new ones gain an average shareholder uplift of $234 million, research shows
Companies that sell parts of their businesses to raise money for upcoming acquisitions tend to secure better deals and stronger investor backing, according to recent…
When workers resign from their positions, colleagues also decide to leave: Study by UBC
Individuals exit their positions for a multitude of reasons, be it redundancy, dismissal, or voluntarily stepping away. Yet, the impact of these departures on the…
Research shows employees have misconceptions about wage markets
A study involving MIT scholars has uncovered that a significant number of employees underestimate the wages offered by other companies, often believing their peers in…