Understanding Eras: Discovering Audience Preferences Through Nostalgic Connections

7 August 2026

When brands invest millions in nostalgia-driven advertising—such as Super Bowl commercials—they face a critical question: what if they choose the wrong era? Nostalgia is a…

Continue reading →

Clear Communication About Price Increases Builds Customer Trust

6 August 2026

Simply explaining where customers’ money goes could make them more willing to accept higher prices, according to new research from the University of Surrey. Published…

Continue reading →

Firms that offload assets before acquiring new ones gain an average shareholder uplift of $234 million, research shows

9 November 2025

Companies that sell parts of their businesses to raise money for upcoming acquisitions tend to secure better deals and stronger investor backing, according to recent…

Continue reading →

When workers resign from their positions, colleagues also decide to leave: Study by UBC

22 April 2024

Individuals exit their positions for a multitude of reasons, be it redundancy, dismissal, or voluntarily stepping away. Yet, the impact of these departures on the…

Continue reading →

Research shows employees have misconceptions about wage markets

15 March 2024

A study involving MIT scholars has uncovered that a significant number of employees underestimate the wages offered by other companies, often believing their peers in…

Continue reading →