Are A-B Tests Misleading Market Researchers and Online Advertisers? New Research Suggests They Might

13 January 2025

Researchers at Southern Methodist University and the University of Michigan have released a study in the Journal of Marketing that scrutinises the A-B testing of…

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USF research reveals digital food orders promote higher spending and indulgence

3 August 2024

A recent study from the University of South Florida has shed light on technology’s significant impact on restaurant ordering habits, revealing that digital platforms tend…

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Firms’ Quest for Ad Revenue Fuels Unintentional Funding of Online Misinformation Outlets

14 July 2024

Companies and digital platforms contribute to sustaining misinformation outlets financially through advertising. Despite efforts to combat misinformation, prominent firms and organisations fund such outlets inadvertently.…

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Mindfulness in the workplace guards against stress and burnout

6 June 2024

A recent study by researchers from the University of Nottingham’s Schools of Psychology and Medicine has unveiled compelling insights into the relationship between mindfulness and…

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Optimising electronic health records: study reveals improvements in departmental productivity

1 May 2024

In a recent publication in the Annals of Family Medicine, the Marshall University Joan C. Edwards School of Medicine revealed significant improvements in departmental productivity…

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Having more does not necessarily mean having better

18 April 2024

In the logistics industry, multiple delivery routes to the same destination enhance reliability. Similarly, in the realm of network-dependent consumerism, the resilience and efficiency of…

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Greater value in influencer marketing: Prioritise influencers with smaller audiences

15 April 2024

A newly published study in the Journal of Marketing, conducted by researchers from the University of Mannheim, Erasmus University Rotterdam, Reichman University, and the University…

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