Returnless Refunds Strengthen Brand Loyalty
Recent research has illuminated a significant trend in online retail: nearly one in every five items purchased through digital platforms is returned by consumers. While…
economic decision making
Boardroom Showdowns: How Corporate Alliances Shape Firms’ Allocation of Resources
Once organisations achieve their profitability and market performance targets, they frequently focus on additional objectives that may stretch beyond mere financial gains. Yet, these supplementary…
Seeking Purpose in Work? The Journey May Be Tougher Than You Think
A decade-long study of snowsport instructors has offered fresh insights into what it means to pursue a career driven by passion rather than profit. As…
The right message, in the wrong place, is still the wrong message
When securing a sale, the most articulate pitch may still fall flat if delivered in the wrong setting. According to new research from Washington State…
Who Truly Holds the Power in Crypto Governance?
With Donald Trump’s return to the White House, cryptocurrencies have seen renewed momentum, spurred partly by the administration’s more permissive stance on digital assets. In…
Recent Research Reveals Over 95% of Sponsored Influencer Tweets Lack Proper Disclosure
A recent study published in the peer-reviewed journal Marketing Science has uncovered that 95% of influencer posts on Twitter (now known as X), which are…
Creating the Ideal Pitch: Understanding Business-to-Investor Marketing Strategies
A recent study published in the Journal of Marketing explores effective strategies startups can use to craft their pitches to attract investors in a highly…
Recent Research Shows Unlimited Mobile Data Plans Improve Educational Access, Primarily Aiding Low-Income and Rural Families
A recent study published in the INFORMS journal Management Science has identified unlimited mobile data plans as a potential key factor in reducing digital inequality.…
Health-Oriented Nutrition Labels May Deter Food Purchases
Recent research by the University of Florida has revealed that food labels intended to guide Americans towards healthier dietary choices may inadvertently produce the opposite…
Boost Sales Performance: Adopt ‘Buy Now, Pay Later’ to Elevate Customer Expenditure
The Buy-Now-Pay-Later (BNPL) system is gaining traction globally as a favoured method of payment. It allows customers the convenience of distributing the cost of their…
The Enduring Impact of Experiences
Challenging the traditional perspective that views consumption as an isolated and immediate event, Stefania Minardi from HEC Paris and Andrei Savochkin from Bocconi University’s Department…
Emerging AI Economy Predicts and Sells Your Choices Before You Make Them, Experts Caution
Shortly, AI assistants may predict and shape our decision-making processes early, selling these nascent “intentions” to businesses equipped to fulfil these needs before we even…