research impact
The 1960s marked a revolutionary era with the discovery of mRNA, introducing groundbreaking findings that spearheaded new advancements. Such discoveries are termed “disruptive” because they…
Startup financing gender gaps are larger in societies with higher levels of women’s empowerment
Commercial bankers play a crucial role in providing the capital necessary for business operations and growth. However, a pervasive gender bias results in women more…
What amount are you prepared to spend on a product or service? The answer varies based on the alternatives available to you and the specific circumstances
A recent study, soon to be published in the Journal of Marketing by researchers at Concordia University and Northwestern University, introduces a novel approach, the…
Marketing research is overly specialized: The necessity for evolution in the discipline to continue generating pertinent, timely insights
A recent publication in the Journal of Marketing by academics from TU Dortmund University and RWTH Aachen University has sparked a conversation about the trajectory…
Telecommuting offers advantages and disadvantages for employee wellness
Telecommuting can enable employees to lead more fulfilling lives, boasting improved mental health and greater engagement in their work. However, recent research from Cornell University’s…
Study reveals that co-working spaces may restrict creativity over time
A recent study has discovered that co-working spaces may restrict the creativity and innovation of new businesses. These communal working environments, which surged in popularity…