Study Reveals Group Sales Incentives Improve Underperforming Brand Sales

29 June 2024

New research co-authored by a UC Riverside business professor offers valuable insights for managers of retail outlets that focus on a single brand: it is…

Continue reading →

WVU study indicates that gamifying work enhances outcomes

30 April 2024

A study by engineers at West Virginia University has shown that people are more effective at completing repetitive assembly tasks when these tasks are transformed…

Continue reading →

Marketing research is overly specialized: The necessity for evolution in the discipline to continue generating pertinent, timely insights

14 April 2024

A recent publication in the Journal of Marketing by academics from TU Dortmund University and RWTH Aachen University has sparked a conversation about the trajectory…

Continue reading →

Study reveals that co-working spaces may restrict creativity over time

16 March 2024

A recent study has discovered that co-working spaces may restrict the creativity and innovation of new businesses. These communal working environments, which surged in popularity…

Continue reading →