Money Reigns Supreme: Unexpected Insights into Expenditure Patterns in a Digital Economy

2 December 2024

Physical cash does not merely influence our spending habits but engenders a profound sense of psychological ownership that digital payments fail to replicate. Research from…

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Beyond Resistance: How Perceived Threats from Diversity Can Foster Positive Transformation

27 November 2024

In recent times, numerous employers throughout North America have initiated or enhanced their equity, diversity, and inclusion (EDI) programmes, aiming to cultivate a workplace culture…

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How Can Companies Tackle Increasing Consumer Distrust?

26 November 2024

Recent research shows that transparency and effective communication are paramount for brands seeking to gain and maintain consumer trust. Dr Kate Sansome of the University…

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Exploring Why Inclusive Product Ranges Might Not Receive Universal Approval from Consumers

25 November 2024

Researchers from Texas Christian University, Brooks Running, and the University of Washington conducted a recent study published in the Journal of Marketing. It delves into…

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The Fridge as a Symbol of Improved Living

24 November 2024

To appreciate the extent of a nation’s development, one must consider the items found in its households, argue economists Rutger Schilpzand and Jeroen Smits from…

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Recent Research Explores the Influence of Sound and Music in Marketing Toys Based on Gender

14 November 2024

A groundbreaking study from Queen Mary University of London has unveiled that the soundscapes and music featured in toy commercials play a crucial role in…

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Concerns Over Masculinity Hinder Forgiveness Among Coworkers

5 November 2024

Forgiveness paves the way for moving forward and establishing a groundwork for a more promising future. In professional environments, cultivating a culture of forgiveness can…

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Permission to Pause: How Bond’s ‘Regressive Nostalgia’ Risks Freezing Its Brand’s Progress

30 October 2024

The iconic James Bond film series, known globally for over seven decades, has become a focal point for a study highlighting the concept of ‘regressive…

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Political Beliefs Could Shape Gift-Giving Decisions More Than Individual Buying Choices

26 October 2024

Research conducted by the University of New Hampshire reveals that while political leanings might not significantly affect everyday purchases for individuals, these affiliations could significantly…

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Greater Efforts Needed: Non-Indigenous Companies Face Challenges in Increasing Indigenous Employment

20 October 2024

A recent study by The Australian National University (ANU) has revealed that Indigenous-owned businesses in Australia employ Indigenous staff at a rate twelve times higher…

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Reasons Why Employing Brand Nicknames in Marketing Strategies Can Be Problematic

19 October 2024

Researchers from Western University, Stockton University, and the University of Massachusetts Amherst co-authored an article in the Journal of Marketing, exploring whether firms benefit from…

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Seeking to Boost Sustainable Practices Among Consumers? Develop Prosocial Representatives

16 October 2024

A new article in the Journal of Marketing authored by researchers from the University of Kentucky, Arizona State University, and Pennsylvania University sheds light on…

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